Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Daisy Ramirez

Daisy Ramirez

Program Assistant

University of Southern California

Greater Los Angeles Area

NBC Consumer & Market Intelligence Intern

Message
MENU ☰

University of Southern California

Program Assistant

Career medium 02
Career

NBCUniversal Media, LLC

NBC Consumer & Market Intelligence Intern

Career medium 01
Career

USC Annenberg Innovation Lab

Market Research Associate

• Conducted marketing research and audience analysis for entertainment companies
• Used a wide range of market research techniques including surveys, focus groups, and in-person interviews to obtain audience insights
• Collected data from social media resources including Facebook, Twitter, YouTube, and Google+ and conducted data analysis in collaboration with data engineers
• Coded more than 800 qualitative and quantitative data from company surveys within a group of nine
• Analyzed fan interactions with brand-related content across social media platforms
• Identified motivational fan triggers to understand how to stimulate brand fandom
• Evaluated current approaches and strategies retrieved from data and developed meaningful insights that lead to marketing strategies and campaigns to improve content, sales, platform migration, and customer engagement

Career medium 03
Career