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Cynthia Sifonte

Cynthia Sifonte

Media Specialist

Orange County Library System

Orlando, Florida Area, us

I work to help market library services, events and resources as well as develop and brand the library of the future.

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Orange County Library System

Media Specialist

Create and design web content in collaboration with Digital Content Team. Coordinate promotional calendar for library website homepage. Create graphics for library website homepage and social media. Monitor and maintain established social media outlets and look for new opportunities to connect with users online. Respond to inquiries on social media. Make recommendations and implement approved strategies and concepts to drive growth. Monitor trends in both existing and emerging social media communities. Attend select events to promote and share on social media. Coordinate with Public Relations Administrator to leverage social media in targeted marketing efforts. Assist in planning and coordination of monthly newsletter. Proofreads and copy writes marketing collateral. Performs outreach services to the community. Prepared and submits routine and non-routine reports.

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Orange County Library System

Community Relations Specialist

Oversee production of monthly library magazine. Plan and manage production schedule, edit and organize content, supervise production tasks, maintain workflow & quality control, and liaise between vendors and staff to ensure deadlines are met. Act as liaison between Community Relations and other departments to ensure branding & marketing messages are consistent. Work with Marketing Team to develop, produce, and launch marketing initiatives. Assist with major event planning and coordination including fundraisers, galas, book talks, grant programs, and lectures. Book meeting room reservations and take payments for outside organizations and businesses. Participate in several committees aimed at improving the library and securing more funding for library programs and services. Monitor and engage in the various social networks on behalf of the library. Outreach to the local community through our Speakers Bureau and participate in community events. Create press releases every month to share with local news outlets and publications.