Product Marketing Lead
December 2015 — Present
Market Analysis and Positioning
- Built a deep understanding and keep a pulse on the market landscape, industry trends, competitors, and client needs
- Developed product positioning and identify key points of differentiation in the market
Product Messaging and Materials
- Developed product messaging and positioning for Magency's global solutions
- Created polished marketing materials to communicate the value proposition in a concise and crisp way.
- Worked with a cross-functional teams to build effective go-to-market product launch plans
Sales & Marketing Support and Fluency
- Worked in synergy with teams to create an effective sales library
- Collaborated with sales enablement to build a well-defined plan to increase sales
- Develop and implement adapted product communications among all (internal) stakeholders
Lead Generation & Growth
- Grew new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimized the lead nurturing processes through email, content, and social channels.