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Curtis Sheppard

Curtis Sheppard

Nutraceutical/Wine Technician

Rodrigues Winery

Online Sales and Social Media Marketing at Sedna Nutra

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Rodrigues Winery

Nutraceutical/Wine Technician

Making berry powders and wine

Career medium 01

Markland Cottage Winery/Sedna Nutra

ISO 9001:2008 Quality Control Coordinator

Involved in the strategic process as the engagement SME, providing insights into the best strategies and tactics to created content, built audiences and amplify the businesses reach
Led the creation of tactical strategies that guided campaign development and execution
Played a planning role, guiding community management and outreach activities to ensure activities supported the management plan and aligned with the overarching program strategy, to generate the maximum engagement from audiences
Worked internally with team to establish engagement best practices and helps formalize the businesses engagement best practices and procedures
Contributed to thought leadership around engagement practices, measurement and process
Helped brands develop governance and escalation policies for social media
Worked with cross-functional teams to develop integrated marketing plans
Understands how to interpret social media data to optimize a client’s performance and provide actionable recommendations for continued improvement
Worked closely with managment and internal teams to execute social media engagements for clients, including serving as a community manager for clients' social spaces (e.g., Facebook pages, Twitter feeds)
Maintained awareness of new social media marketing techniques being used by others, as well as look for opportunities to innovate and develop completely new techniques
Tracks success of social media marketing programs
Organizes results and findings into presentations for clients and team members
ISO 9001:2008 Certified Internal Auditor
Developed ISO 9001:2008 Manual for Sedna Group

Career

Sedna Nutra

Marketing Director

Oversaw social content strategy, including the sourcing of content (internal & external) and publishing in multiple social networks
Ensured content was adapted to specific channels while maintaining consistent brand messaging across platforms
Brought the social elements of the brand to life in order to drive audience engagement and development
Acted as a resident *social media expert*, actively following and teaching best practices
Facilitated social media advocacy among employees and external influencers, extending the brand*s reach.
Experimented with new techniques and technologies to increase the effectiveness of social media campaigns. Identify, interpret, and capitalize on social media trends.
All have increased sales and increased company profile
Brand development and web site traffic growth
Developed brand strategy
ISO 9001:2008 Certified Internal Auditor
Developed ISO 9001:2008 Manual for Sedna Group

Career medium 03
Career
Career medium 03

Sap World Co. Ltd.

Online Sales and Marketing

Managedand optimized social advertising campaigns
Composed engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Youtube, Instagram, Google+ and Pinterest
Served as lead community manager on public-facing brand channels, engaging and interacting with fans and followers daily
Created and executed frequent contests and promotions on multiple social media channels
Created social analytics reports and updates
Conducted outreach and create beneficial collaborations with bloggers and other social media influencers
Established and implemented new strategies to increase brand goals including new follower growth, fan engagement, and product education
Experienced with strategic best practices for social media outreach to targeted audiences

Career

College of the North Atlantic

Electrical Engineering Technology, Electromechanical Engineering

Memorial University of Newfoundland

Bachelor of Arts, Double Major in History and Religious Studies