PLAN C MEDIA GROUP
Principal / Creative Director & Producer
November 2007 — Present
-Successfully produced creative direction into award winning conceptual ideas and results.
-Collaborate with marketing / sales / publicity / promotions and client, talent, crew, vendors, project/agency principals and research to maximize brand awareness.
-Writing and editing copy according to creative mandates.
-Successful implementation of production budgets ranging from 75Kto 5.5 million (digital campaigns, commercials, promos, music videos, photo shoots, documentaries and features). 95% of projects on or below budget.
-Collaborate with client, talent, crew, vendors, project/agency principals & publicity promotions/sales/research to maximize brand awareness.
-Supervise & manage several teams of casting, field & story producers. Negotiating rate, hiring/securing/booking all crew, vendors and locations.
-Controlled and monitored creative and production expenditures and generated estimates for client review and approval.
-Provided comprehensive project management including: job specifications, budget parameters and communication of timelines for crucial media deadlines.
-Managed creative direction into award-winning conceptual ideas & results.
-Integrated creative direction overseeing design and development of integrated campaigns and social media initiatives.