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Crystal Whaley

Crystal Whaley

Principal / Co-Owner





Principal / Co-Owner

Responsibilities include: Oversight of the development & production process for original programming including scripted and unscripted projects; identifying new talent; bolstering the production of original series; and developing brand expansion strategies for Pixel Media LLC / Lionsgate.

Career medium 02
Career medium 03


Principal / Creative Director & Producer

-Successfully produced creative direction into award winning conceptual ideas and results.
-Collaborate with marketing / sales / publicity / promotions and client, talent, crew, vendors, project/agency principals and research to maximize brand awareness.
-Writing and editing copy according to creative mandates.
-Successful implementation of production budgets ranging from 75Kto 5.5 million (digital campaigns, commercials, promos, music videos, photo shoots, documentaries and features). 95% of projects on or below budget.
-Collaborate with client, talent, crew, vendors, project/agency principals & publicity promotions/sales/research to maximize brand awareness.
-Supervise & manage several teams of casting, field & story producers. Negotiating rate, hiring/securing/booking all crew, vendors and locations.
-Controlled and monitored creative and production expenditures and generated estimates for client review and approval.
-Provided comprehensive project management including: job specifications, budget parameters and communication of timelines for crucial media deadlines.
-Managed creative direction into award-winning conceptual ideas & results.
-Integrated creative direction overseeing design and development of integrated campaigns and social media initiatives.


Free Spirit Films

Executive Producer

-Successful maintenance of multifaceted film production company.
-Oversee all music video production from pre-production through post; including negotiating estimated budget with hired producer and record label and or advertising agency, execution of all contracts with label and vendors, insured delivery dates, tracked payment schedules and attended all shoots.
-Managed all budgets of projects awarded to company as well as managed all ‘in-house’ staff, handled all day to day business ranging from accounting to director rep services.
-Sell, promote and & market company to records labels and advertising agencies.

Career medium 06

adolescent inc.

Sr. Producer

Senior Promo & Post Producer

Various Production Co. / Music Labels

Freelance Producer

-Successful implementation of budgets ranging from 75k to 1.2 million (Music Videos and Nationally Syndicated Commercials) -90% of projects came on or below budget. * Execution of initial bid according to job specs. * Negotiating rate, hiring/securing/booking all crew, vendors and location.
-Interfacing with client, talent, crew, vendors and project/agency principals.
-Oversee progress of production.
-Negotiating any overages – plan schedule –traffic postproduction of delivery of final elements to client.
-Supervise wrap of job and actualize budget.

Career medium 04
Career medium 05


Consulting Art Buyer / Producer

-Produced large-scale promo/commercial shoots, monitored progress and expenditures and ensured successful compliance of agency standards and limited liability exposure. Expertise in managing combination Broadcast/Print shoots in US and abroad resulting in significant efficiencies and cost savings.
-Collaborated with Art Directors and cross-functional teams to develop visual strategies and concepts emphasizing advancements and best practices to meet client creative and budgetary needs.
-Project Management: research, acquisition, production, presentation, negotiation, copyright, licensing, talent for advertising media.


Sesame Workshop


-Commission and develop all animation, mixed media and live action films for Sesame Street as well as various titles and interstitial series for Sesame Workshop's international
-Translate the company’s programming concepts and needs into a meaningful and realistic production and financial plan.
-Work closely with Producers to create cost effective ways to produce; offering strategic ideas without compromising creative quality. Create and manage all production budgets including staff administrative costs.
-Negotiate deals as well as contract terms and agreements with vendors and production companies. Support cross project cost sharing (talent, studio, etc.) to minimize expenses and maximize production efforts. Investigate rates and union rules keeping abreast of contract updates.
-Develop operation procedures for department efficiencies and cost savings. Work with legal, finance and all Sesame Workshop departments to create project synergies.
-Oversee the maintenance of production resources and information.

Career medium 02
Career medium 06

Various Record Labels

Freelance Music Video Commissioner

-Commission music videos for various record labels.
-Established production schedule in accordance to release dates coordinating with management, marketing/promotions and artist in determining awarded director.
-Reviewed & awarded bid, reviewed & received all deliverables, drafted and executed contracts with production companies.
-Managed budgets from 200K to 800K devising & executing strategies of increased visibility and overall sales for artist project.


Arista / BMG Records

Director Video Production

Commission music videos for Grammy Award-winning Arista Records artist roster (Dido, Outkast, Usher, Santana, Avril Lavigne, Pink, Babyface etc.).
-Successful department maintenance of video budgets & production schedule in accordance to for artists release dates.
-Oversaw entire production, handled any overages in pre-production, shoot and post-production.
-Interfaced with promotions/marketing dept(s), management in determining director as wells reviewed, awarded bids, drafted and executed contracts to productions companies.
-Received all deliverables and handled audio mix, audio edits and visual edits needed for airing.

Career medium 05

New York University

n/a, Film Production Certificate

Howard University

BA, Journalism

Immaculate Heart High School