Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Crystal Onyeari Mbanefo

Crystal Onyeari Mbanefo

Assessment Markting Executive

Renaissance Learning

London, United Kingdom, gb

“Hire a determined person and they will transform your company in ways you never deemed possible” My Highlights: ------------------- Received the 2015 Staff Recognition Award by the Cambridge University Promoting, organising and communicating marketing activities Taking business development initiaves: helping build strong re...

Message
MENU ☰

Renaissance Learning

Assessment Markting Executive

I was promoted to lead the successful marketing and promotion of our product range called Renaissance Star Assessments: an assessment suite developed by Renaissance to evaluate student comprehension.

My main duties include:
- Creating and delivering traditional and digital marketing campaigns, in line with our business strategy.
- Creating targeted email campaigns, landing pages, and adverts to customers and prospects.
- Copywriting about our products in brochures, magazines, designs, and web pages.
- Ensuring all product advertising/communication is on brand.
- Creating engaging content by writing blog entries for the website
- Edited and produced content in our Wordpress CMS
- Driving traffic to our social media sites by creating engaging content daily, and through cross-channel marketing
- Planned budgets and designed adverts for social media advertising
- Executing paid advertising campaigns every month on Facebook and Twitter, to promote our products.
- Analysing the effectiveness of paid advertising campaigns using CPC, CPM, and frequency data provided by social platforms.
-Maintaining social momentum on our social media channels and ensuring growth in number of followers each month
- Obtaining testimonials from pleased customers by carrying out interviews with them.
- Liaising with the Events Administrator to create more promotional events around our products.
- Representing the company at stakeholder events and fundraisers.
- Reporting to the Marketing Manager on leads generated monthly through advertising, and on budget costs.
- Collaborating with the Director of Assessment, as well as the sales assessment teams, to evaluate and identify current market trends