November 2012 — Present
+ Create, manage, and grow the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties.
+ Manage a social community of 248,178 members across Facebook and Twitter.
+ Develop strategic marketing/communications plans to provide direction for the company’s public-facing communications.
+ Utilize Google Analytics and other measurement tools to provide reports on metrics, while continually finding ways to improve on those metrics through new digital and social initiatives.
+ Day-to-day management and development of an editorial content on social media platforms, including tweets, posts and discussions.