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Craig Oldham

Craig Oldham

Vice President, Marketing - Digital Engagement

American Red Cross

Alexandria, VA

Senior Digital Marketing Executive

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American Red Cross

Vice President, Marketing - Digital Engagement

Brought to the organization to redefine the digital go-to-market strategy for the 135 year old American Red Cross. Responsible for developing online consumer segmentation, e-commerce / m-commerce solutions, merchandising strategies and building a culture of continuous test & learn. Responsible for the overall strategy and enterprise wide transition to mobile. Responsible for the growth of the key digital campaign programs including paid and organic search, digital and social advertising.

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Career
Career medium 05

SprintPCS

Director - New Business Development

Charged with developing a B2B Partner Solution Strategy for the wireless data network. Developed consumer insights, competitive market analysis and usability analysis, to build a suite of value based offerings and digital applications that increased brand awareness and usage of the platform.

Career

Zurich Financial Services

Assistant Vice President, Marketing Strategy & Execution

Brought in to build the first integrated B2B marketing program to drive product differentiation and sales in the independent broker channel. Developed value propositions across the commercial lines product suite, CRM strategy and architecture, sales lead management, Search Marketing (both SEO/PPC) and email marketing. Worked internationally to integrate digital best practices across the Zurich global network. Recruited and developed the digital and CRM team.

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Career
Career medium 06

Allstate

Marketing Director, Digital Strategy and Execution

Responsible for building the model for a new direct to consumer e-commerce experience at an agent based sales organization. Platform development included redesigning allstate.com, e-commerce experience and search marketing (organic, paid) programs. Recruited and developed the digital and e-commerce teams: 20+.

Career

University of Illinois at Chicago

MBA, Marketing

Indiana University Bloomington

BA, Communications