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Craig Hicks

Craig Hicks

Communication and Technology Consultant

National Heart, Lung, and Blood Institute

Ijamsville, MD 21754

Public Affairs Professional - Digital Strategist - Science Writer - User Experience Analyst

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National Heart, Lung, and Blood Institute

Communication and Technology Consultant

• Manages the development of user interface standards for digital products such as applications and websites
• Advises the institute on ways to ensure public affairs interests are incorporated into digital programs and projects involving collaboration among the Office of Communications, Information Technology and Applications Center and scientific program divisions
• Recommends solutions for improving editorial and technical management of Web-based public affairs materials across products and platforms
• Identifies opportunities for using Web analytics, surveys and other performance metrics to evaluate the impact and effectiveness of outreach programs and public health campaigns

Career medium 04
Career
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National Institutes of Health

Communication and Technology Consultant

• Advised the Online Information Branch Chief on improvements to the NIH website and other digital communication products in support of agency goals, research and programs
• Provided consultation on how to optimize the NIH website for extramural researchers in search of funding opportunities
• Contributed to a report on best practices for analytics to evaluate and manage institute and center websites
• Recommended actions to address variances in Department of Health and Human Services and NIH branding across 27 institute and center websites
• Recommended actions to improve search across NIH websites
• Recommended actions to establish effective working relationships with institute and center content providers to encourage contributions to trans-NIH health information pages

Career

National Heart, Lung and Blood Institute

User Experience Lead

• Collaborated with institute staff to make Web pages and other digital communication products easy, intuitive and more rewarding to use
• Led team responsible for designing and communicating institute-wide Web standards in support of program goals
• Led a multicultural team responsible for improving the institute’s intranet search

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National Center for Research Resources

Manager, Web Systems

• Ensured public affairs interests were communicated and coordinated into Web outreach activities, coordinating the work of editorial and technical staff to ensure alignment with center policies and standards in support of program goals
• Designed and implemented a broad Web- and social media- based outreach effort demonstrating the impact of $1 billion in Recovery Act funding for research facility construction and renovation
• Established editorial and technical procedures for publishing content through the center website, social media channels and email lists
• Initiated and coordinated the development of public affairs materials by leading Web editorial meetings, making content assignments, maintaining the site editorial calendar and editing content using Associated Press style
• Established and managed social media channels on Facebook and Twitter
• Monitored advances and trends in research to inform website editorial decisions
• Measured Web site impact and effectiveness in supporting program communication and outreach goals, based on Web server analytics and email newsletter subscription data
• Served as the center’s Section 508 accessibility coordinator, ensuring its website and other digital products were compliant with federal accessibility requirements and best practices

Career

National Institute for Biomedical Imaging and Bioengineering

Information Architecture and Program Evaluation Consultant

• Recommended information architecture improvements to the institute’s home page and key subpages
• Established a data-driven process for assessing the impact and effectiveness of the institute’s website, based on Web server analytics and visitor surveys

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National Library of Medicine

Program Evaluation Consultant

• Conceived and developed a pilot framework for evaluating usability, learnability and environmental performance factors in virtual worlds
• Contributed to expert panel discussions about adapting traditional e-government evaluation techniques to a virtual world–based health education program

Career

Fogarty International Center

Communication and Technology Consultant

• Launched the center’s first email newsletter, establishing editorial and technical processes for production and distribution
• Trained and successfully transitioned production and distribution tasks to communication staff

Career medium 02
Career
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National Center for Research Resources

Communication and Technology Consultant

• Launched the center’s first email newsletter, establishing editorial and technical processes for production and distribution
• Produced content for the center website in collaboration with communication and scientific staff

Career

National Institute of General Medical Sciences

Communication and Technology Consultant

• Advised leadership and staff on Web-based outreach programs to reach key audiences and promote institute goals and programs
• Developed and implemented solutions for enhancing the institute’s outreach to the scientific community, such as email newsletters, interactive webcasts and RSS feeds
• Produced website content in collaboration with communication, scientific and technical staff
• Launched the center’s first email newsletter, establishing editorial and technical processes for production and distribution
• Recommended new features and coverage areas for the institute’s website in response to trends in Web-based biomedical research communication
• Developed and implemented a plan for assessing the impact and effectiveness of institute outreach programs, based on Web server analytics, email newsletter subscription data and citizen satisfaction surveys

Career medium 02
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Career medium 01

American Association for the Advancement of Science

Communication and Technology Consultant

• Recommended improvements to processes for producing and disseminating the association’s weekly press package for Science magazine
• Updated the communication officer’s manual to reflect current production and dissemination processes

Career

National Institute on Alcohol Abuse and Alcoholism

Science Writer-in-Residence

• Coached researchers from the institute’s Laboratory of Neurogenetics in plain language writing and presentation techniques, with a special emphasis on supporting those for whom English is a second language
• Applied journalistic techniques to help laboratory investigators tell the story of their research through articlesinvestigators tell the story of their research through articles and presentations
• Edited manuscripts for submission to research journals, ensuring they conformed to each journal’s style and author guidelines

Career medium 03
Career
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National Academy of Sciences

Managing Editor, Web

• Planned and implemented national Web-based outreach programs to promote institutional goals, research and programs
• Advised the leadership and program staff on strategic use of electronic media to promote program activities and to increase public participation
• Supervised and planned the work of an editorial team comprising a deputy managing editor, an online producer and a Web outreach specialist
• Initiated and coordinated the development of public affairs materials such as news and feature content, interactive webcasts, email newsletters, live chats and other multimedia products highlighting the institution’s work
• Edited public affairs materials using AP and institutional style
• Co-managed the institution’s Web maintenance office, fostering innovation by a multidisciplinary team drawn from the news office, information technology office and National Academy Press
• Established and maintained effective working relationships with information technology staff to develop innovative approaches for strategic information, education and outreach efforts
• Developed and implemented site-wide branding and design standards
• Led an initiative to establish regular usability testing for the institution’s website

Career

National Academy of Sciences

Deputy Director, News and Public Information (Acting)

• Oversaw day-to-day press operations including responding to media and public inquiries
• Developed and implemented comprehensive short- and long-term media strategies in liaison with congressional affairs and scientific program staff
• Managed public affairs activities related to high-profile, controversial or crisis issues such as radioactive waste disposal, pesticide residues in foods and the Federal Advisory Committee Act
• Served as an on-the-record spokesperson to communicate information to the media and pertinent publics
• Established and maintained effective working relationships with other components of the institution, public affairs counterparts at federal agencies and academic research organizations, the news media and others
• Provided authoritative advice, counsel and recommendations to the institution’s senior officials and study committee leaders concerning press strategies
• Presented public affairs program recommendations to senior managers and leadership
• Prepared senior staff for media interviews by providing them with talking points and media training • Managed a group of multidisciplinary communication professionals comprising media relations officers, associates and assistants; editors; Web content producers; a public records specialist; an office administrator; and freelance science writers
• Edited public affairs materials using AP and institutional style

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Career
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National Academy of Sciences

Media Relations Officer / Manager of Electronic Outreach

• Developed and implemented media strategies for studies from the National Academy of Sciences, Institute of Medicine and National Research Council
• Developed and conducted a comprehensive communications program for the journal "Proceedings of the National Academy of Sciences"
• Provided authoritative advice, counsel and recommendations to the institution’s scientific program staff and study committee leaders concerning press strategies
• Managed public relations activities related to high-profile, controversial or crisis situations
• Organized, publicized and moderated national news conferences and public briefings
conferences and public briefings
• Conducted media training for scientific program staff and study committee members
• Served as an on-the-record spokesperson, responding to inquiries from lay and professional audiences, media and specialized groups
• Led a media relations team comprising a media relations associate and two assistants
• Established and maintained effective working relationships with researchers, reporters and public information officers from research institutions
• Produced public affairs materials such as magazine articles, fact sheets, news releases, speeches, letters to the editor and a biweekly press packet using AP style
• Supervised production of video news releases, radio news releases and satellite media tours
• Served as sole point of contact and logistical liaison for film, television and radio news crews
• Established a program and policies for producing live interactive webcasts of institution news conferences, briefings and committee meetings
• Developed and managed a weekly, email-based media notification service with more than 2,000 opt-in subscribers from local, national and international news outlets
• Designed a Web-based press kit for distributing news releases, images and other material to multimedia reporters and editors
• Coached news and information staff in writing and editing for the Web

Career

National Academy of Sciences

Media Relations Associate

• Developed and implemented media strategies for studies from the National Academy of Sciences, Institute of Medicine and National Research Council
• Established and produced the "NAS Online" social media channel on America Online, which featured interactive message boards and live chat events with preeminent researchers
• Organized, publicized and moderated national news conferences and public briefings
• Responded as an on-the-record spokesperson to inquiries from lay and professional audiences, media and specialized groups
• Established and maintained effective working relationships with researchers, reporters and public information officers from research institutions
• Produced public affairs materials such as magazine articles, fact sheets, news releases, speeches and letters to the editor
• Supervised production of video news releases, radio news releases and satellite media tours about science, technology and health policy issues
• Served as sole point of contact and logistical liaison for film, television and radio news crews

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National Research Council

Senior Editorial Assistant

• Designed and produced publications for the Board on Mathematical Sciences, such as reports, newsletters and brochures
• Managed commercial print and design contractors
• Edited and produced the board’s quarterly newsletter
• Provided editorial support to scientific program staff

Career

National Research Council

Project Assistant

• Provided logistical support for the Mathematical Sciences in the Year 2000 project committee and staff
• Prepared graphic and tabular data for use in research articles and reports
• Copy edited and prepared manuscripts for publication
• Retrieved source materials required for project research

Career medium 05
Career
Career medium 05

Grady Memorial Hospital

Television Producer/Director

• Produced and directed health education programs for patients, providers and other specialized audiences
• Wrote health education scripts in consultation with healthcare providers and medical researchers
• Supervised and planned the work of production crews comprising both in-house and freelance personnel
• Formulated, requested and implemented program production budgets

Career

Georgia State University

Director, GSU-TV

• Directed programming and operations of the university cable television network
• Supervised and trained student staff and volunteers in studio and field production tasks such as camerawork, editing, lighting and sound recording
• Formulated, requested and implemented an annual budget

Career medium 03
Career

Georgia State University

AB, Communication (Radio-TV-Film)