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Courtney Shields

Courtney Shields

Marketing Analyst

The Reynolds and Reynolds Company

Marketing Analyst at The Reynolds and Reynolds Company

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The Reynolds and Reynolds Company

Marketing Analyst

- Primary contact and correspondence for 20 automotive dealership accounts
-Manage regional marketing efforts across all channels, including e-mail, direct mail, and voice.
- Plan, design and execute all digital advertising and marketing for these accounts including data analysis, segmentation, copy writing and market planning.
- Conduct monthly and weekly meetings with the accounts to review previous results/analysis and upcoming market plan.
- Maintain databases up to 50,000 records large. This includes updating customer information, monitoring database growth, trends and fluctuations, informing other departments of discrepancies, and compiling results.
- Work closely with the Design and Production teams to create, design and test new campaigns, proof and launch current campaigns.

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Who's Calling

Client Services Representative

-Handled customer service needs for sales representatives and automotive clients in the U.S. and Canada.
-Processed phone calls and emails in a fast paced, ever-changing call center environment
-Required to multi task, work with multiple systems, trouble shoot and provide solutions to basic and technical problems concerning call tracking programs
-Maintained a meticulous level of organization and responsiveness to client needs
-Traveled to corporate headquarters for hands-on training of a newly acquired product and returned to home office to train new hires and incorporate more efficient streamline processes, including assisting in writing various training manuals.

Career

Texas A&M University

B.S in Psychology, Minor in Business