The Reynolds and Reynolds Company
June 2010 — Present
- Primary contact and correspondence for 20 automotive dealership accounts
-Manage regional marketing efforts across all channels, including e-mail, direct mail, and voice.
- Plan, design and execute all digital advertising and marketing for these accounts including data analysis, segmentation, copy writing and market planning.
- Conduct monthly and weekly meetings with the accounts to review previous results/analysis and upcoming market plan.
- Maintain databases up to 50,000 records large. This includes updating customer information, monitoring database growth, trends and fluctuations, informing other departments of discrepancies, and compiling results.
- Work closely with the Design and Production teams to create, design and test new campaigns, proof and launch current campaigns.