Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Courtney O'Connell

Courtney O'Connell

Art Director

TheLadders

Art Director at TheLadders

Message

2

Followers

MENU ☰

TheLadders

Art Director

Career medium 03

Scholastic

Freelance Interactive Art Director

- Establish and reinforce consistent and strategic visual design solutions across key marketing collateral for Teacher’s Store channel
- Streamline and implement job processes and organization systems
- Spearhead and art-direct online marketing testing

Career

Saatchi & Saatchi

Art Director

- Lead user-centered, interactive-specific ideas, including concepting and designing mobile and online communication solutions
- Produced user-centered designs by integrating marketing objectives, target audience, and creative assets
- Mentored and lead junior designers, writers, and freelancers

Career medium 03
Career
Career medium 01

Zimmerman Advertising

Interactive Art Director

- Brainstormed interactive, including social, mobile and online, communications and campaigns
- Art-directed and designed online collateral, like Facebook tabs
and pictures, Youtube and Twitter skins, and web banners
- Developed job processes and organization systems

Career

Zimmerman Advertising

Art Director

- Conceptualized Party City’s 2-year-long, national TV campaign
- Aided in the conception of several national television campaigns
- Collaborated on the rebranding of Party City, including national circulars, emails, signage, and social media pages

Career medium 06
Career
Career medium 03

The Miami Herald

Designer

- Arranged content daily for the Business section, including dividends and stock pages
- Animated commercials and multimedia intros using Adobe AfterEffects
- Created mocks for online additions

Career

Ibis Yearbook, University of Miami

Design Director

• COLUMBIA SCHOLASTIC PRESS ASSOC. GOLD CROWN
• ASSOCIATED COLLEGIATE PRESS PACEMAKER
- Responsible for all artwork and design, both appearing in the yearbook and representing Ibis Yearbook, such as flyers, staff manuals, and forms
- Oversaw and organized content required for all 504 pages
- Communicated directly with the Publishing Representative, Editor-in-Chief, Editorial Adviser, Photo Editor, and appropriate Section Editors to develop interesting, efficient, and consistent spreads
- Recruited and coordinated designers/artists, which required the delegation of spreads and enforcement of deadlines

Career medium 02
Career
Career medium 01

Zimmerman Advertising

Creative Intern

• WON FIRST PLACE
- Created billboards, online banners, TV storyboards, TV/radio scripts, in-store graphics, menus, coupon book and invitations for a winning Friendly’s campaign
- Rotated to different departments/clients every two weeks, where various tasks were completed, such as making print ads interactive and creating TV supers using Adobe Illustrator, AfterEffects, and Flash.

Career

Ibis Yearbook, University of Miami

Organizations Editor

- Contacted over 200 student organizations, which resulted in a 33% increase of groups covered from past years
- Single-handedly raised $6000, contributing to a pricier cover
- Designed the entire Student Organizations section, consisting of 60 pages
- Established a filing system using GoogleDocs
- Organized "Photo Day" for remaining groups to get their club photo

Career medium 06
Career
Career medium 04

Kappa Kappa Gamma, University of Miami

Vice President - Academic Excellence

- Managed a staff representing each academic class, as well as a member at large, to help sisters improve their grades and establish productive study habits
- Organized chapter events, such as Scoops Night, where sisters eat scoops of ice cream while divulging the scoop on professors and classes, as well as Resume Critique Night, in which alumni and university career advisors talk with sisters
- Planned to make Scoops Night a greek community event, as opposed to just a chapter event

Career

The Miami Hurricane, University of Miami

Designer

- Designed illustrations for the Edge section cover of the newspaper, which was the trendy part of the publication
- Laid-out content for every section of the newspaper

Career medium 04
Career
Career medium 02

Kappa Kappa Gamma, University of Miami

Graphic Merchandise Chairman

- Designed shirts for special events, such as sisterhood retreats and Homecoming
- Coordinated the ordering process
- Managed and maintained communication with vendors to complete accurate and timely purchases
- Responsible for the sorority's image on campus

Career

University of Miami

Bachelor of Science in Communication, Visual Journalism, Studio Art (focusing on Graphic Design), Business Administration

Philadelphia University

Graphic Design