Director of Marketing and Co-Founder
September 2014 — Present
Founded by revelationMD employees, Averify was built to reduce employer healthcare costs by making data smarter. Since inception, I’ve had a hand in building and integrating processes - focused on brand, product and customer experience - that contribute to the current architecture of the company.
• Built brand from the ground up as the lead on corporate design, communication and culture
• Ensure that product, all materials, and customer experience match brand promise; key role in executing analytic reporting for first clients
• Set processes and gather data from customers and focus groups, working with product and sales teams to optimize the first-time user experience and translate problem areas to new cutting edge product features
• Dedicated to help clients take control of healthcare costs - and trust Averify to help them get there - through data anaylsis, design, strategy, and creative direction