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Colette McLaughlin

Colette McLaughlin

Senior Account Executive


Chicago, Other




"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it." -Steve Jobs
Content development Community management Public relations Brand development Media relations Account management Media monitoring and analysis

Growing my network and continuing to develop as an agency PR pro.

Ogilvy Public Relations

Assistant Account Executive

Hill + Knowlton Strategies

Corporate Communications Intern

-Managing blogger outreach for a national retail client campaign.
-Coordinating digital and broadcast media placements for retail and beverage clients.
-Monitor media landscape for food, beverage and healthcare clients.
-Vetting spokespeople and media contacts for tech, financial services and retail clients.
-Researching editorial opportunities and contacts across markets in trade and consumer media.

Career medium 03
Career medium 02

DePaul University Alumni Sharing Knowledge

Volunteer Coordinator Intern

-Invited alumni mentors to Career Center networking events and job fairs; engaged them with the DePaul community through interviews and blog posts.
-Expanded and maintained ASK social media presence. Built Twitter community around @DePaulASK, gained 300 followers during first three months.
-Developed Storify page, posted updates to blog and Facebook page. Created blog & Twitter social media calendars.
-Managed and developed projects for two freshmen students in the Career Center's EDGE program; delegated assignments and created timelines for completion; regularly checked in with both students.
-Maintained ASK brand through designing and purchasing marketing collateral.
-Contributed to a 10% increase in program beneficiaries and 6% increase in number of volunteers in 2011.


Convometrics, LLC

Community Management Intern

-Developed & scheduled Twitter content for consumer and lifestyle social media communities.
-Researched bloggers and influencers for a client campaign.

Career medium 01

DePaul Panhellenic Council

Vice President of Public Relations

-Directed public relations and marketing activities for Panhellenic sorority governing body.
-Actively managed council social media accounts, created editorial calendars & digital content.
-Worked with chapter marketers to ensure each sorority’s campus presence aligned with Panhellenic values.
-Contributed to an 80% Potential New Member retention rate, a 30% increase from 2011 recruitment.



Consumer and Brand Marketing Intern

-Supported consumer account teams through pitching, branded content development, research, & media monitoring.
-Pitched Indianapolis and Denver media markets on behalf of a consumer electronics client.
-Coordinated with spokesperson, charitable organization, & Mall of America on Olympic CSR event.
-Supported sports vehicle's media rollout through media list building and event location research.
-Trained in Cision, organized and created comprehensive media lists for a variety of clients.
-Developed branded content and media reports.
-Created a client’s monthly social media editorial calendar and assisted with blogger program communication efforts.
-Applied event and media relations experience to intern new business pitch.

Career medium 03

Cimaglia Productions

Marketing/PR Intern

-Identified trends in digital media and contributed engaging content to editorial calendars.
-Participated in product development brainstorming and research.

Chi Omega Fraternity

Marketing Chair

-Took ownership of chapter marketing; liaison to Panhellenic Vice President of Public Relations.
-Expanded social media presence and actively managed Facebook and Twitter accounts; redesigned chapter website.
-Planned and executed a word-of-mouth marketing campaign for annual Make-A-Wish philanthropy event.

Career medium 04
Career medium 05

Chi Omega Fraternity

"Just Wish For It" Variety Show Director of Food Sponsorship

-Secured food vendors RJ Grunts, Argo Tea, and Swirlz Cupcakes for event; managed all communication between director committee and vendors.
-Managed a team of 40 raffle ticket sellers, ushers, and food table monitors.
-Efforts helped fundraise over $8,000 for the Make-A-Wish Foundation, a 70% increase from the 2010 event.


Swanson, Martin, & Bell, LLP

Marketing Intern

-Worked with marketing coordinator in enhancing the firm’s marketing plan.
-Researched professional organizations to increase associates’ networking opportunities.
-Designed business flyers for niche legal services.
-Assisted in designing firm's holiday card.

Career medium 06

St. Francis Xavier Parish

Holiday Office Assistant

-Supported Religious Education Coordinator in holiday event coordination.
-Communicated management decisions to parish families.

DePaul University

Bachelor of Arts, Public Relations and Advertising