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Clint Schaff

Clint Schaff

Vice President, US General Manager

Dare

Digital and Social Media Marketing Executive, Educator & Entrepreneur; US General Manager at DARE Digital

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Dare

Vice President, US General Manager

US leader, overseeing LA and NYC operations, for an internationally recognized creative agency uniquely equipped to solve business problems and build brands in the digital age
• Leading all domestic operations for US offices of global advertising agency with full responsibility for operations including client satisfaction, work quality, team recruitment and retention, new business, etc.
• Earned Procter & Gamble business, serving as lead agency for strategy and creative for its Top 15 Emerging Urban marketing efforts, including successful #NYTough integrated communications effort
• Growing client roster to several leading companies in the consumer packaged goods, startup technology and entertainment verticals

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Clint Schaff Creative

Principal

Consultant and strategic advisor in areas of marketing communications, digital/social strategy, public relations outreach, community building and business development. Partners have and/or do include Innovei/Cherry Fusion (electronics recycling), University of Southern California (online communities program), Roll Global/Halos (mobile app promotion), SnugNote (mobile app promotion), Shenzhen Municipal Government, People's Republic of China (business development), and PERI (hi-definition audio and mobile power accessories).

Career

USC Annenberg School for Communication & Journalism

Adjunct Professor, Online Communities and Strategic Public Relations Graduate School Programs

Adjunct Professor for pioneering Annenberg Program on Online Communities (graduate school program in social media, digital strategy, Internet marketing, and online social networking) and for world-leading Strategic Public Relations graduate school program
• Designed and teach “Introduction to Online Communities” and "Intro to Digital Social Media" graduate school course that prepare students for future graduate classes and programs, as well as post­graduate career opportunities; course provides basic set of knowledge, skills, and terminology needed to understand the advent, growth and development of online communities, social media, digital strategy, Internet marketing, and online social networking
• Teach “Multimedia Content Production," "Introduction to Strategic Public Relations” and “Case Studies in Public Relations” graduate school courses that help students design effective communications assets, understand the Strategic Planning Model, analyze landmark and contemporary public relations cases, and identify emerging issues
• Help students learn to engage with, critique, and discuss contemporary industry issues through timely readings, reputable guest lecturers, and lively discussions
• Help students prepare for future graduate classes and programs, as well as post-graduate career opportunities.

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Edelman

Vice President, Digital

Vice President, Digital for the world’s first and largest global social agency
• Served as Client Relationship Manager focused solely on Activision — overseeing the relationship, setting the strategy, managing the teams virtually, sharing best practices and ensuring the highest level of quality and resources across the firm
• Led agency team of 13 responsible for helping shape the social media marketing and community management of three key Activision video game franchises: Call of Duty (the world's largest video game franchise and entertainment property), Skylanders (the world's largest video game franchise for children and innovative category maker), and Destiny (the first-person shooter coming in 2014 from Bungie, creators of Halo)
• Responsible for 300% year-over-year growth in revenue -- results achieved by operationalizing the business for greater results, dimensionalizing the account work to include additional game titles and responsibilities, and globalizing the account's footprint to extra regions
• Named a US CRM program participant in FY13, then one of only four CRMs invited back for FY14 -- the US CRM program recognizes future leaders in the firm and offers professional training on creativity, strategy and analytics, while fostering deep engagement with senior leadership for mentorship and learning
• Chosen to serve as a Growth 50 “Growth Lead” based on having demonstrated "NextGen leading talent" potential
• Developed social and digital strategies including driving the research direction and insights for the development of digital campaigns based on an advanced understanding of the digital, social and gaming markets
• Provided guidance on engagement and participation in evolving digital channels, identifying and evaluating new opportunities as they pertain to the client
• Coordinated strategic development and implementation of campaigns globally, across key markets
• Awarded 2013 Grand Effie award and 2014 Gold SABRE award for work on Call of Duty

Career

GolinHarris

Vice President, Digital / LA/SF/OC Community Leader, Digital

Vice President / Director, Digital and Social Media for a leading holistic communications firm
• Led interactive communications practice for GolinHarris’ offices in Los Angeles, San Francisco and Orange County, and develop comprehensive digital strategies that leverage power of digital and social communications to accomplish client objectives both for individual business units and brands as well as overall corporate messaging and reputation
• Delivered daily real-time marketing results as co-leader of the LA branch of GH's award-winning (2012 PRWeek PR Innovation of the Year) holistic engagement studios known as The Bridge
• Managed in-house creative team and external partners to provide creative strategy insights and help produce compelling content online through paid, earned and owned forms of digital media
• Supported consumer, automotive, corporate and technology clients including Nintendo, Nestle, Toyota, Yamaha, Princess Cruises, Zicam, Dole, Rotary International, VTech, Farmer John, Meth Project, Cunard Line, Hass Avocado Board, Buy.com, Kaiser Permanente and King’s Hawaiian

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Roll Global

Director of New Media

Director of New Media for a privately held, U.S. $2 billion corporation with diverse interests in agriculture, consumer packaged goods, floral services and more
• Directed new media & social efforts for its companies and brands, including POM Wonderful, FIJI Water, Teleflora, Paramount Citrus (Cuties), Paramount Farms (Wonderful Pistachios, Everybody’s Nuts, Almond Accents) and more
• Worked within in-house Fire Station Agency to create and support fully integrated cross-channel advertising and marketing initiatives, leveraging creative assets to extend reach online
• Led company-wide social media education and though leadership in areas including social media marketing, listening/monitoring, site & application development, etc.

Career

Mouth Watering Media

Senior Director, Marketing & Communications

Senior Director, Marketing and Communications for a startup digital media company
• Worked alongside startup cofounders in several aspects of company development, funding and marketing, including marketing and monetization of JamsBio, a social community that allowed users to share life stories through music memories, dedications, reviews and lists
• Planned, executed and measured successful efforts in pay-per-click and display advertising, social media outreach and participation, promotion on Digg, etc. to drive traffic to and awareness of innovative web properties and promotions
• Crafted engaging artist promotions around custom-built games, mobile applications, multimedia editorial features, display advertising, merchandising platforms and consumer-generated Top-5 lists, memories, reviews and dedications
• Primary manager for strategic relationships with recording labels within Universal, Warner, Sony and EMI, and involved in partnerships with Google, Comcast and Clear Channel

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M80

Senior Director, Social Media Marketing

Senior Director, Social Media Marketing for a WPP/GroupM social media marketing agency
• Served on company management team, led development and execution of online marketing and social media efforts, online publicity and promotions, and strategic and creative services
• Led all aspects of social media, grassroots, word-of-mouth and viral marketing, including outreach to bloggers and other online influencers, viral video creation and syndication, brand ambassador teams, social network profile development, search engine marketing, targeted advertising, conversation marketing, reputation management and creative
• Managed resources, including 14 staff members, to ensure campaign execution drives online brand awareness for entertainment and consumer brands such as Cisco, Dr Pepper, Ford, Microsoft, Fox Home Entertainment, THQ, Trojan, Yahoo!, MTV, Unilever and Warner Bros.

Career

SEIU

Communications Director

Communications Director for two key locals within North America's fastest growing labor union
• Led communications and research departments at SEIU Locals 434B and 99, which consisted of 120,000 long term care workers and 35,000 school employees, respectively
• Developed and implemented the union’s internal and external communications program, supervising large communications departments, and working closely with local leadership teams to support contract, organizing and political campaigns
• Directed the union’s statewide media outreach program, including strategy, message, press materials, press events and paid advertising, and member communication program, including newsletters, leaflets, web site and electronic communication, call center, research papers, posters, brochures and direct mail

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Committee to Re-Elect Congresswoman Loretta Sanchez

Volunteer Director

Volunteer Coordinator for Congresswoman Sanchez's successful 2002 re-election campaign
• Recruited, trained and managed volunteers for the Congresswoman’s re-election campaign
• Developed relationships with Orange County high schools, colleges, political advocacy groups, labor groups and supporters from previous Sanchez campaigns
• Supported fundraising and fieldwork by recruiting and coordinating precinct captains and walkers, and served as point of contact to English and Spanish speaking volunteers and supporters

Career

Vox

Project Manager

Project Manager for a marketing communications agency focused on improving customer experiences
• Provided hands-on project coordination, development and marketing services to large and mid-size businesses in the financial services, insurance, technology, legal and education industries
• Wrote and designed collateral pieces, advertising copy, articles for corporate magazines, newsletters, web site content and numerous other copy and design intensive projects
• Served as strategic, creative and tactical advisor to internal teams, identifying client project needs and ensuring all projects come in on budget, on time, and in line with client-focused strategy

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Exponentia Growth Systems

Communications/Events Manager

Communications Manager for a sales strategy and sales force performance company
• Created marketing materials, direct mail, automated marketing programs, and community-building initiatives such as online message boards, mentoring program, events and newsletters
• Improved client training experience and increased customer referrals by developing themed marketing campaigns, and social responsibility campaigns such as the SalesPERSON Call to Action ("put the people back into sales") and Exponent25, recognizing 25 leaders changing Chicagoland business
• Expanded exposure to our brand in networking groups, area chambers of commerce, and industry groups for small business, professional staffing and hotel meeting planners

Career

The White House

Intern & Researcher, Electronic Commerce Working Group, Office of Vice President Al Gore

Research Intern for Electronic Commerce Working Group, which coordinated development and implementation of Clinton-Gore Administration policy on electronic commerce issues
• Edited and contributed to The U.S. Government Electronic Working Group's 3rd Annual Report, "Leadership for the New Millennium: Delivering On Digital Progress and Prosperity," chronicling advances in electronic commerce during the Clinton-Gore administration
• Researched public policy issues and Administration efforts to foster digital equality, enhance consumer confidence, create a seamless global market and facilitate the growth of the Internet

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UltraStar Internet Services / New York Yankees

Staff Writer

Web Content Producer for David Bowie's award-winning online fan club management and marketing services company
• Covered New York Yankees 2000 championship season with daily articles for YankeesXtreme.com and Yankees.com, including game stories, columns, features, interviews, and chats with Yankee icons like Derek Jeter, Whitey Ford and Yogi Berra
• Moderated online community discussion boards and other fan community activity
• Contributed to regular online content, ad campaigns and partnership proposals for award-winning websites of the Yankees, Cleveland Browns, Hanson and David Bowie

Career

Sigma Phi Epsilon Fraternity

Institute for Change

Camp Wellstone

Candidate Track

Louws Training

Stellar Meeting Presentation Performance

Mandan High School

College Preparatory

University of Minnesota-Twin Cities

Bachelor of Arts (B.A.), Journalism / Mass Communications & Political Science

University of Southern California

Master of Arts (M.A.), Communications Management