Senior Digital Product Manager
June 2017 — Present
I contribute to drive adoption of My Vodafone mobile application, making the touchpoint efficient and easy to use for our customers.
My work involve both developing new ideas and manage campaings to adopt more customers and increase App penetration, while promoting the usage of the app, using self service and our AI assistant. I supervise app performance and iteratively plan actions to strive improvement.
Achieved +4% of app penetration in 6 months.