Securian Financial Group
July 2013 — Present
• Design and implement responsive design email standards and templates from concept to iterative design, through delivery and on-going user support.
• Execute usability testing to create user-centric designs,
• Educate clients and team members on design standards and best user experience practices.
• Develop HTML sites and emails along corporate design standards.
• Provide education and guidance to employees and coworkers on web services, concepts and best user practices.
• Plan and manage digital strategies using best practices in design, usability, information architecture, and development across product lines.
• Build and design user interfaces, graphics, videos, animations and other web content for development and integration into the company's websites and multimedia.
• Coordinate with project managers and content creators on web projects throughout the company, using strong verbal and written communication skills.
• Analyze quantitative web analytics to optimize web presences across company’s digital platforms.
• Film and edit promotional and internal marketing videos.