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Claire Robinson-Ayres

Claire Robinson-Ayres

Freelance Digital Marketing Strategist

Claireodactyl Digital Marketing

Bristol, Other


The Richmond Marketing Consultancy

Account Director

The Richmond Marketing Consultancy (RMC) are a full service marketing agency catering to the B2B and professional services market. I provide RMC with marketing services as well as working with any of their clients who require one-off or ongoing digital marketing support.

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Claireodactyl Digital Marketing


Running my own digital marketing business on a freelance basis supporting businesses with a range of digital marketing functions including:

- Social Media
- E-Newsletters & Mailshots
- Blogging
- Newsletters
- Web Copywriting

I have and have worked with clients in a range of industries including:

- Education
- Fashion
- Marketing
- Professional Services
- Web Design/Development

My services are bespoke to clients needs, charged at a rate that suits the client be it hourly, daily, weekly or fixed fee. If you are interested in discussing a project please get in touch for a no obligation discussion. I am happy to work with clients outside of the UK, a number of my current clients are based outside of the UK.


Freelance Music Industry Journalist, Author and PR

Freelance Heavy Metal Critic & Journalist

I contribute to blogs, webzines and offline zines. The list of publications I've contributed to includes:
- Bristol Rocks (no longer live)
- Black Velvet Magazine -
- Save A Scream -
- Wears The Trousers -
- Metal As Fuck -
- Thrash Hits -
- Alternative Matter - (no longer live)
- Dawn of the Deaf -
- Biodagar -

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Strategy Internet Marketing

Senior SEO & Social Client Manager

Senior SEO & Social Client Manager at this digital marketing agency specialising in SEO and Social Marketing.

I ensured that each Client I was responsible for had a definitive SEO strategy in place for the Client Manager to drive forward. The strategy would be put together taking into consideration data pulled together from the Client, Analytics, competitor research and backlink profiling.

I was also responsible for the social marketing team and ensuring that each of the social marketing Clients had a strategy in place which was relevant to them and their target market. I worked closely with the team who implemented the strategies through every step in the process.

I also worked closely with other team members and management to ensure internal projects ran smoothly, supporting and managing staff.

I was also responsible for the company website and blog and ensured that there were topical blog posts being posted on a regular basis.


Ochre House

Employer Liaison (at Somerfield)

Based at Somerfield and working within the Outplacement Centre, I am responsible for all liaison with local and national employers who are recruiting roles which may be of interest to displaced staff. I am also responsible for maintaining job boards, organising employer events such as careers fairs, forward planning and helping manage the outplacement centre's MI and reporting along with the creation and maintenance of satisfaction surveys via Key Survey.

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Ochre House

Support Co-ordinator (Temp Part Time)

Returned to the Ochre House team based at Somerfield Stores Ltd to help with the set up of an Outplacement Team who will assist Somerfield Colleagues through their redundancy process over the next couple of years. Created a brand new database for the service using Microsoft Access and imported the details of almost 1000 Somerfield employees ready for daily use. Have helped with conducting initial diagnostic 1:1's with outplacement users, ensuring MI is available each week, sending out regular satisfaction surveys (which I created using Key Survey), assisting the Employee Liaison Manager with her role, and assissting with the administrative aspects of the centre.



Marketing Services

Freelance Marketing Services for small businesses in the South West. Tasks I have undertaken include redesigning a website for a small counselling firm; offering online marketing advice including helping set up social networking for a local cafe & restaurant in Weston super Mare.

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Ochre House

Support Coordinator

Producing and Issuing Reports using Data from various places. Reports are produced in Excel. Producing Surveys in Key Survey and managing the projects through from set up to report delivery. Helping with marketing projects, IT queries and general admin.


St John's Chambers

Client Development Manager

Solely responsible for all of the Marketing within this Barristers Chambers. Looked after the Website, all of the professional Seminars run, all of the promotional material produced, the database, direct mailings and any ad hoc activities which came up.

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Support Analyst

Temporary role which was ongoing working within the Business Systems Team at Somerfield Head Office.

TLT Solicitors

Events Co-Ordinator

Responsible for planning and executing all events run at this law firm. Including Seminars, Corporate Hospitality and Parties.

Career medium 02

Parsons Brinckerhoff Ltd

Marketing Co-Ordinator

Responsible for writing tenders/proposals and presentations for programme multi-million pound management opportunities within the UK and Overseas. Also looked after professional CVs, project sheets and any other marketing support not covered by the central marketing team. Sadly was made redundant from this role.


Chartered Institute of Marketing

Advanced Diploma in Marketing, Marketing

City of Bristol College

CIM Certificate in Marketing, Marketing

Filton College

A Levels, Media Studies, English Language, Business Studies