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Cindy Ko

Cindy Ko

Associate Consultant

Communispace Corporation

Associate Consultant at Communispace Corporation

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Communispace Corporation

Associate Consultant

- Facilitate conversations and collaborate with consumers in private online research communities (B2B and B2C)
- Author and deliver compelling and effective member communications (e.g. acquisition, retention and, ongoing outreach) and tailored content on a weekly basis to engage consumers
- Track, analyze, and oversee community budgets; innovate creative ways to reward and recognize consumers
- Provides the consumer voice both internally and to clients on a daily basis
- Keep company apprised of current issues/trends affecting consumers in the millennial and pharmaceutical industries via internal micro-blogs
- Pioneer an expert group of leaders in growing and maintaining consumer relationships, owning and sharing best practices to help inform the greater Consumer Relations Practice Area within Client Services
- Pilot new software and version releases across client teams; consult Product Team on future enhancements
- Coach and mentor new hires
- Specialize in pharmaceuticals, healthcare, retail, CPG, millennials

Project examples: ad testing, concept testing, video focus groups, in-store visits, longitudinal studies, consumer mobile ethnographies

Career medium 03
Career
Career medium 01

Communispace Corporation

Associate

- By leveraging best practices, I assist teams in creating and facilitating highly engaged communities across health care, retail, and hospitality industries
- Manage community operations ranging from activity design, programming, analyzing, and report delivery
- Maintain overall community functionality and vibrancy by exploring and reinforcing the social glue that binds members together

Career

Sarabande Repertory Dance Ensemble

Webmaster

- Redesigned and managed the ensemble's social media presence (website, blog, Facebook, and YouTube accounts)
- Launched a media marketing campaign to promote free dance class offerings for the broader Tufts University student population
- Pioneered, organized, and taught free weekly dance classes
- Cultivated a broader Sarabande dance community and fanbase beyond the ensemble members

Career medium 01
Career
Career medium 01

Digitas

Winter Intern

- Researched and presented a competitive social analysis for a client in the Retail industry; compiled a list of over 150 influences across 3 social networks to "follow"
- Participated in meetings across Strategy & Analysis, Marketing, and Mobile capabilities
- Gained insight in building and maintaining client/vendor relationships

Career

Communispace Corporation

Idea Group Intern

- Managed and facilitated company’s proprietary accounts to glean insightful thoughts about their relationship with brands, products, and media
- Responsible for community member engagement and vibrancy of communities
- Performed consumer research through the use of online surveys, discussions, brainstorms, etc.
- Researched the Travel & Hospitality, Automotive, Telecommunications, and Consumer Goods industries and presented findings to upper management across the company

Career medium 03
Career
Career medium 03

Free People

Sales Associate

- Created and updated the store’s social media campaign through a Facebook Fanpage and weekly email update blasts to loyal customers
- Demonstrated impeccable customer relations techniques
- Proved analytical skills in tracking daily, monthly, and yearly store sales

Career

Tufts University

BA, Psychology, English, Media & Communications

Deans List (all 8 semesters)
Magna Cum Laude