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Cindi Goodsell

Cindi Goodsell

Principal

Goodsell Communications

Oakland, CA

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Goodsell Communications

Principal

From strategic consultation to tactical implementation, I work with my clients on their public relations, customer success efforts, events and marcom activities to help them connect to the media and other key audiences effectively and to their greatest advantage. I help my clients influence the public perception of their company, demonstrate growth and momentum and create and maintain a powerful presence in highly competitive markets.

A sampling of recent clients include:
--EV Connect, an electric vehicle infrastructure provider
--Philosophy PR for Adreima, an advocate for hospitals in Medicaid eligibility and revenue cycle management
--Arena Solutions, on-demand product lifecycle management software
--Autodesk Manufacturing Division, design software
--Synergis Software, engineering document management software
--Synergis Engineering Design Solutions, an Autodesk value added reseller
--Mid-West CAD, an Autodesk value added reseller
--3DConnexion, 3D navigation devices
--Right Hemisphere, visual communication and collaboration software
--See Jane Run, a women's athletic shoe, apparel and event company
--Sum of All Numbers, small business financial planning and book keeping service
--Funsational, a party game company

Career medium 03
Career
Career medium 05

Engage PR

Account Director

•Develop and run a portfolio of up to 10 clients (cloud, big data, datacenter, storage, networking and mobile technologies) as the team lead and oversee all long-term and day-to-day activity, partner with them so PR relationship is seamless
•Define success, set agreed upon metrics and ensure value
•Provide strategic advice on top issues such as launch strategy, crisis communications, etc. to the highest level of any client
•Provide strategic planning including development of overall PR strategy, as well as plan and proposal development
•Maintain strong industry relationships with media, analysts and other influencers
•Motivate teams and support employee professional development
•Effectively communicate up and down in the organization on an ongoing basis
•Manage staff billability to avoid extended periods of over or under target
•Participate in new business pitches, rallying resources from start to finish and develop new business from existing clients

Career

EV Connect

Public Relations Consultant

Autodesk

Customer Advocacy Program Consultant

Arena Solutions

Public Relations Consultant

Synergis Software

Public Relations Consultant

Autodesk, Inc.

Sr. Public Relations Manager, Manufacturing Division

FICO

Corporate Communications and Investor Relations Manager

Ketchum Public Relations

Account Supervisor

PLM International

Corporate Communications and Investor Relations Manager

San Jose State University

All but thesis, Mass Communications

California State University-Chico

Bachelor of Art, Communications