Email Marketing Manager
June 2016 — Present
Lead, designed, and developed TuneCore's email marketing strategy, while improving the company's overall multimedia/email brand, database management, and customer engagement.
• Captured, synthesized and distilled actionable insights necessary to build and distribute compelling messaging.
•Balanced between short-term focused programs and long-term brand strategic goals.
• Assisted International teams on development of Marketing plans for International markets.
• Developed and lead the strategic planning of email content. Drove the development and
execution of email marketing practices and programs.
• Utilized ongoing qualitative performance and data analysis to drive information driven decisions on email actions.
• Drive innovation through business knowledge, creative ideas and strong leadership.
• Developed, leaded and executed all aspects of email marketing campaigns, from development through to deployment, launch and measurement.
• Supported organizational initiatives, through
ensuring execution of complex audience segmentation, testing and versioning
• Lead testing and development of new email capabilities including segmentation,
personalization, automation, recommendations, and constructive refinement.
• Drove a meaningful impacts to improving organizational success.
• Facilitated ongoing communication with and between cross-functional team structures.