VP of Strategic Solutions, Midwest
October 2016 — Present
For twenty years, Womensforum has steadily grown their editorial, influencer, and audience depth. Anticipating the evolution of digital display, they wisely expanded into performance marketing with a ROI-proving measurement platform called Verified Influence and a mid-lower funnel Shopper Marketing capability that actually moves products off the shelf for retail and CPG alike.
Most recently, they launched a branded content studio, The Battery, to complement the original content they've been producing at 444 North Michigan.
Fifteen years ago, I sold my first "big brand" campaign for this original Chicago startup and am so honored and thrilled to be part of their team at their inflection point. They are a stalwart in the women's and mom's space, yet remained savvy and agile in providing measurable and meaningful solutions to brands while others in the category floundered.
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