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Christine Huanian Zhu  朱华年

Christine Huanian Zhu 朱华年

General Manager/Deputy Editor-in-Chief

Shanghai Daily

General Manager/Deputy Editor-in-Chief at Shanghai Daily

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Shanghai Daily

General Manager/Deputy Editor-in-Chief

Responsible for strategic and business operations of the newspaper and its new media products. Joined the newspaper in 1999 as the first group of reporters. Worked as a business reporter, then a features and news editor before leading and managing business operation team.

Started the newspaper's first in-house circulation/advertising/marketing team from scratch from late 2009. The business operations team now has 30+ members. Plan and execute business operations budget.

Pitch and maintain key advertising clients. Major advertisers in tourism, hotels, auto, property, dining and other multinational companies. Initiated industry supplements for key advertisers.

Oversee collaborations with governments about supplements, English websites and mobile products, international cultural and economic events, and city image promotion projects in Shanghai, Hangzhou, Suzhou, Chengdu, etc.

Develop and maintain circulation and distribution network for newspapers and special editions including hotels, airports, retail, news stands and corporate and individual subscription. Explore promotion channels and content partnership for new media products.

Plan and execute marketing and branding strategy for major brand Shanghai Daily and sub-brand iDEALShanghai. Initiate, plan and organize key events for partners, readers and users, and a wide range of target audience.

Lead business operation team to explore new businesses especially new media products.

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Career

Wenhui-Xinmin United Press Group

Executive Deputy Director, Department of Strategic Operations

Strategic planning and operations for the group in newspaper, new media and other business fields. The press group is the publisher of Shanghai Daily.

Shanghai Daily

Deputy Editor-in-Chief

Day desk news editor, working with a team of metro, business and features editors and reporters.

Responsible for major reporting tasks, including the 2008 Beijing Olympics and the inaugural Lujiazui Forum. Lead to explore partnerships with governments in Shanghai, Hangzhou, Suzhou etc. Maintain communications with consulates, chamber of commerces and overseas partners.

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Career
Career medium 06

Shanghai Daily

Assistant to Editor-in-Chief

Responsible for features desk, and then also acting as Business Editor and News Center day desk editor. Also responsible for exchange programs with overseas news agencies and universities.

Career

Shanghai Daily

Assistant Features Editor

Managing features writers and freelancers. Responsible for the newspaper's lifestyle, cultural and sports features.

Shanghai Daily

Assistant Business Editor

Assisting Business Editor for daily planning and management. Covered Fortune Global Forum 1999 and APEC Summit 2001.

Shanghai Daily

Business Reporter

The newspaper's first property and auto industry reporter.

Dentsu,Young and Rubicam

Account/Research

Account and marketing research services to major clients including Xerox, Ericsson, Shanghai Center, Coca Cola, to name a few.

Manchester Business School, The University of Manchester

Global MBA Candidate

The University of Hong Kong

Postgraduate Diploma, Media Management

University of North Carolina at Chapel Hill

Visiting International Scholar, Communications

Shanghai University

B.A., English for International Business