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Christine Cotter

Christine Cotter

Digital Account Supervisor

Draftfcb

Chicago, Other

I'm a passionate digital strategist with experience in all aspects of social media, working with big brands to government public health clients on both the paid and earned side. I like to stay on the edge of trends, am obsessed with being the first to share an article or funny video, and am never without my phone. I believe i...

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Fortune favors the bold.
To run digital for an up and coming "about to explode" brand that I am insanely passionate about. Surrounded by a great team of innovative, cutting edge, smart people who consistently bring the best ideas to the table. All while traveling the country speaking about what's happening in the digital space.

Draftfcb

Digital Account Supervisor

VivaKi

Team Lead, Activation

Team Lead responsible for oversight of social, mobile, video and display advertising campaigns for a variety of top-tier brands. Provides strategic recommendations and manages client relationships.

Oversaw day-to-day account work completed by account managers including campaign prep and set up, pacing, budgeting, optimizations, and reporting.

Responsible for overall success of active clients within the team. Point-of-contact for client communication, escalations, staffing, issue management, and client growth.

Focused on providing strategic leadership, innovation, and project management to Agency partners and contributing to the leadership of the Activation team through innovation, training, and process development.

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Career
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Georgetown University

Alumni Instructor

Alumni Instructor for the Georgetown University School of Continuing Studies Public Relations and Corporate Communications Capstone class, Spring 2013.

Serves as the main point of contact for a group of students completing their capstone class in order to graduate. Meets regularly with students to review progress on assignments, provide insights and recommendations, keep track of individual clients, and grade all assignments and final project.

Career

Westat

Senior Digital and Social Media Associate

Digital lead and project manager responsible for digital and social media strategy and implementation for a variety of high profile government and public health clients.

Development and execution of social media programs including social media community creation and management, digital partnerships, mobile strategies, messaging, location-based application partnerships, blog and publisher outreach, digital media buying and advertising campaigns.

Creation, monitoring and management of social communities including content creation, community outreach, real-time monitoring, responding, reporting and evaluation.

Client facing and provides ongoing client counsel. Called on for social media brainstorms, new business pitching, as well as client and internal social media training.

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Ketchum Public Relations

Account Executive

Client account work for consumer, food and public affairs clients including development of media materials such as press releases, media alerts, multimedia news releases and audio news release scripts.

Pitching and securing media placements, media monitoring, ongoing relations with reporters, strategic communications planning with multiple agencies and full-year program implementation.

Development and execution of promotional events with celebrities in New York City, Chicago and Los Angeles. Managed celebrity coordination, event planning, on-site logistics and post-event reporting.

Social media manager for accounts including development and management of Facebook and Twitter pages, ongoing blogger relationships and outreach, social media strategy development.

Management of account budgets and invoicing of vendors; day-to-day account activities and client contact.

Management of practice intern for 6 months including career development, project coordination and time management.

Career

American University

BA, Public Communication

Georgetown University

Master of Professional Studies, Public Relations and Corporate Communications