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Christina Topacio

Christina Topacio

CEO + Founder

JIG+SAW

Born a content creator, building communities for creation as a business, elevating the idea that communal working shouldn't just be about space. What will you do to make space?

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JIG+SAW

CEO + Founder

I was placed on this earth to not just create content but to ultimately provide SPACE for those that do create. JIG+SAW was born out of the idea that women do not have a place to go to not only create content for themselves + their business but have a touchpoint to resources, tools, equipment and community at their fingertips. JIG+SAW provides a space for women to come + create, join a community, share your ideas safely and be provided the resources you deserve.

Beautycon

Director of Marketing and Communications

Beautycon was a brand new way of thinking; targeting Gen Z female consumers through the veins of their favorite content creators. We accomplished this through three main verticals: a quarterly subscription box, a media property + multi-city festivals.
My team was responsible for successfully achieving over 20K box subscribers and selling out our festivals, each city. Partnering with diverse + powerful influencers created a succinct message that Beautycon is able to reach an ever-changing, concise and opinionated community. With over 3M in reach, our products are able to provide brands instantaneous feedback, a built-in focus group and allows for Beautycon to pivot itself as the community expands.

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Career
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Profresh Style

Content Creator

Created in 2008, Profresh Style is part of the original content creator community. With over 8 years of creation, Christina has been humbled to work on incredible projects with LACOSTE, Old Navy, JustFab, eBay, Refinery29, Neiman Marcus, Rebecca Minkoff, Eli Tahari, Poshmark, BaubleBar, Norma Kamali, JCPenney's, Frederic Fekkai, Nine West, The Indonesian Consulate, and beyond.

Her dedicated community helps propel her career forward with the launch of her cowork space, JIG+SAW. Her loyal following creates opportunities with brands, unable to tap into a trusted group of women like Profresh Style's readership can.

Christina's creativity with Profresh Style allows brands to achieve extended content for their brand from a consumer standpoint, therefore lessening the need for traditional marketing altogether.

Her journey through content creation now serves her newest venture but will maintain her "diary-style" content with her readers as a vulnerable vein of communication.

Career