May 2015 — Present
● Oversee all editorial content creation for Celebrations.com, including writing and top editing 15-20 articles per week.
● Manage a team of 6-8 digital contributors, and assign articles on entertaining, recipes and DIY projects.
● Collaborate with industry experts and event planners to stage and create original lifestyle content.
● Create a social media strategy and write posts posts across all channels: Facebook, Twitter, Instagram, Pinterest, Google+ and Snapchat.
● Implement a marketing strategy to promote all of the written and video content.
● Helped spearhead the site redesign, including updating the top navigation for a better user experience, and creating the new editorial channels.
● Promote articles on homepage, and write engaging, click-worthy headlines for each vertical.