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Christina Fieni

Christina Fieni

Digital Strategist

McCann Health

New York, NY

Red lipstick wearing digital storyteller with a penchant for data, design and dinner parties. Incessantly curious in people and the intricacies in which we interact with technology. UXer. mHealth advocate. Data visualization and Product Hunt junkie. Serial podcaster. Occasional backpacker. Aspiring chef.

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"Dream lofty dreams, and as you dream, so you shall become. Your vision is the promise of what you shall one day be; your ideal is the prophecy of what you shall at last unveil." - James Allen
Backpacking Adventures

London, 2014

London, 2014

London, 2014

London, 2014

Amsterdam, 2014

Prague, 2014

Prague, 2014

Rome, 2014

Pisa, 2014

Florence, 2014

Florence, 2014

Florence, 2014

Florence, 2014

Versailles, 2014

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Paris, 2014

Paris, 2014

Montmartre, 2014

Barcelona, 2014

Barcelona, 2014

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Paris, 2012

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Vancouver, 2013

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Cannes, 2012

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Cannes, 2012

McCann Torre Lazur

Digital Strategist

I current serve as the lead digital strategist reporting directly to the Chief Digital Officer of McCann Health North America, where I also manage a team of two and frequently act as a resource to the four other McCann Health agencies within the McCann Worldgroup network. In my role, I work to provide internal and external strategic digital guidance across multiple health categories for 25+ global and U.S. brands of the Top 25 pharmaceutical companies. Day-to-day operations involve digging deep into competitive audits, social listening, SEO, SEM, user experience, web and platform analytics, technographic and digital trends research, content strategy, tactical planning, and new business pitches. Above all, my favorite aspect has been having the opportunity to create digital and technological solutions that make the lives of doctors and patients easier.

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Career
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DigitasLBi

Media Intern

- Worked on 6 American Express accounts including Travel & Lifestyle Services and Small Business Saturday
- Daily contact with media vendors and partners, created trafficking matrices, issued insertion orders and assisted the media team with other general media tasks
- Distributed a monthly media trends newsletter
- Participated in 3 group presentations revolving around actual client work
- Participated in creative team brainstorming sessions
- Performed competitive analyses to form brand matrices for clients

Career
Let's get technical
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Student Startup Madness, SXSW Interactive 2014

Director of Social Media

Student Startup Madness is a nationwide tournament-style competition for university digital media startups, culminating with the "Entrepreneurial Eight" finals at South by Southwest Interactive. SSM is promoted and supported by six anchor universities in six regions across the country: Syracuse University in the Northeast, Bucknell University in the Mid-Atlantic, Georgia State University in the Southeast, Saint Louis University in the Midwest, Michigan State University in the Great Lakes and The University of Texas at Austin in the Southwest.

- As the Director of Social Media for Student Startup Madness, I served as the student lead responsible for organizing and managing 3 social media interns, developing social media strategies for all SSM accounts including Facebook, Twitter and Flickr, and curating relevant content under the SSM brand across all platforms.
- I also served as the social media/promotional liaison for 6 anchor universities and aid their respective social media teams with strategy, content curation and any other necessary promotional assistance

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Career
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Syracuse University

Social Media Strategist for #44Social

Work with the Assistant Director of Digital & Social Media at Syracuse University and a team of highly trained undergraduate students (#44Social) to strategize, monitor and curate content for all of Syracuse University's official social media accounts, which includes two Twitter accounts (@SyracuseU and @SUcampus), Facebook, Tumblr, Instagram, Pinterest and Foursquare. Responsible for live-tweeting and instagramming on-/off-campus events. Must interact and engage with current and prospective students as well as alumni of Syracuse University.

Career

Newhouse School, Syracuse University

Community Manager for S.I. Newhouse School of Public Communications

- Strategize and manage Syracuse University's S.I. Newhouse School of Public Communications' social media channels including Facebook, Twitter, Instagram and Pinterest.
- Responsible for live-tweeting visiting speakers and events, including the 2013 Professional Gallery Induction and the 2013 Mirror Awards

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Career
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59th Annual Cannes Lions International Festival of Creativity

Student Delegate

- Attended the 59th Annual Cannes Lions International Festival of Creativity from June 17-23, 2012 as a Student Delegate on behalf of the S.I. Newhouse School of Public Communications with Dr. William J. Ward (DR4WARD), Professor of Social Media
- Researched digital and social media platforms in different nations using GlobalEDGE and Culture GPS
- Engaged international delegates via social media (using the hashtag #NewhouseIDSM) and analyzed digital usage methods at the festival
- Earned Hootsuite Social Media Certification

For more information please visit: http://ow.ly/rYpt2

Career

Syracuse University

Bachelor of Science, Advertising, Information Management & Technology

Beginning with a dual major in anthropology and magazine journalism, I soon realized my interests were vast and varied. It was then that I dabbled in everything from earth science to graphic design and photojournalism. Finally in my junior year, I hit the sweet spot - Digital Advertising with a minor concentration in Information Management & Technology. Haven't looked back since!

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Education