McCann Torre Lazur
June 2014 — Present
I current serve as the lead digital strategist reporting directly to the Chief Digital Officer of McCann Health North America, where I also manage a team of two and frequently act as a resource to the four other McCann Health agencies within the McCann Worldgroup network. In my role, I work to provide internal and external strategic digital guidance across multiple health categories for 25+ global and U.S. brands of the Top 25 pharmaceutical companies. Day-to-day operations involve digging deep into competitive audits, social listening, SEO, SEM, user experience, web and platform analytics, technographic and digital trends research, content strategy, tactical planning, and new business pitches. Above all, my favorite aspect has been having the opportunity to create digital and technological solutions that make the lives of doctors and patients easier.