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Christian Alves

Christian Alves

President of the Advisory Board


Dip Mgmt (Open), MCMI | Product Manager



President of the Advisory Board

ASIMI is an NGO dedicated to promote the integrated medicine.

ASIMI is focused on defending the practitioners' rights to do their job and the patients' right to have an alternative treatment.

Career medium 06
Career medium 02

IIMA - Instituto Internacional de Medicinas Alternativas

Product Manager - Clinical devices

IIMA is a little family business in the field of the "alternative medicine".

We are suppliers of products and devices for alternative medicine practitioners.

I started in 2006 in charge of the Spanish market, as sales manager. We focused our sales strategy in Galicia and Madrid, being able to develop our presence in the market to a certain extent.

After a year in the Spanish market, I shown my capabilities in the management of the technical side of the firm (sale, development and assistance of the clinical devices) so I started to be responsible for these devices in the territories we operate in.

As IIMA is a little business, I also had to undertake other areas, being responsible for the design and implementation of the website (, the advertising emails we send, the POS advertising and the development of product's catalogues of all our range.

Again, being such a little company, made me also work at a strategic level, advising regarding sales strategies and implementing them in practice.

My goal is now to improve my financial skills, in order to be able to help the firm growing and think about M&A.

At this moment, my responsibilities include:

At an Strategic level

- Development of a sales strategy for clinical devices
- Rationalisation of the suppliers base, in order to improve our product cycle

At an Operating level

- Development of IT systems to improve information sharing in the firm
- Daily management of the firm when the GM is absent
- Contact with the suppliers and make order
- Deal with the custom's clearance process
- Deal with the legal requirements of the products in the European territory
- Negotiation with Spanish customers

At a Marketing level

- Development of the sales literature for our sales assistants (In Portuguese and Spanish)
- Development of Point Of Sale advertising materials (flyers, catalogues, posters...)
- Analysis of the market satisfaction and assist the General Manager in his decision making


Muebles Caneiro S.A.


Muebles Caneiro was my first full-time job.

It was an interesting expeirence as it is a company which main strategic advantage is the way they manage their stock to answer the customers need in a very reduced time.

I had the opportunity here to work at operating level, at the warehouse. I tried to modernise their inventory system and I am very proud of the new reference system they are using now. It makes easier to locate an specific model in the warehouse in less time, reducing response time and improving inventory management.

After a few months, I was transferred to the main building, to work in the administration. At that moment, I was in charge of dealing with our existing suppliers, in order to make new orders, re-negotiate prices (to a certain extent) and deal with any issues that happened in the delivery.

In that sense, I acted as a liaison between the warehouse, central management and suppliers.

I designed a tracking system (using tickets) who allowed to track every issue with our suppliers from the moment it happened to the moment it was solved, allowing us to improve our relations with customers.

Career medium 02
Career medium 06

Lunchtime SA


Started working as waiter, just the weekend so I can help paying my education.

In 2004, the owner of the place opened a new location and focused on that one, leaving most of the operational tasks of my place of work under my responsability.

I got some experience in Human Resources management in this job, and I was very happy to have this opportunity in a very secure environment, as the core team knew each other for many time.

I had also the opportunity to work on the kitchen, allowing me to understand better all the positions involved delivering value to the customer, and see how improvement in one area affected the whole. I also had some experience contacting suppliers and negotiating with them the margins and quantities.


The Open University

MBA | Master in Business Administration, Management, Finance, Marketing, Operations, Strategy

Universidad de Valladolid

Eng, Communications, esp. in electronic systems