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Christi Pedra

Christi Pedra

Senior Vice President Marketing & Customer Solutions, Pharmaceutical Distribution

Cardinal Health

Senior Vice President Marketing & Customer Solutions, Pharmaceutical Distribution at Cardinal Health


Cardinal Health

Senior Vice President Marketing & Customer Solutions, Pharmaceutical Distribution

Oversees marketing, customer solutions, and new business development for Pharmaceutical Distribution at Cardinal Health.

Career medium 04

Siemens Medical Solutions USA

Senior Vice President Strategic New Business Development & Marketing

Oversees marketing functions which include healthcare analytics, competitive intelligence, industry relations, solutions marketing, sales enablement and strategic account management; utilizes scorecard and metrics for all marketing initiatives. Successfully created and implemented innovative marketing strategy across business units to combine portfolio, customers, employees and community outreach.


Siemens Hearing Instruments, Inc.


Responsible for leading the company’s sales, customer relations, manufacturing, product development, and research and development for one of the largest hearing instrument companies in the U.S. In addition to CEO role at Siemens Hearing Instruments, managed the US affiliate companies: Rexton, MEMSI and Electone, as well as Siemens Hearing Instruments Canada and Latin America. Successfully navigated complex industry dynamics; developed and executed multi-channel business strategy with wholesale and retail partners. Lead organization of 1000+ employees through business transformation initiatives; integrated 4 legal entities into one and overachieved target objectives

Career medium 03
Career medium 02

Siemens One

Chief Operating Officer & VP Sales

Responsible for developing the strategy and managing the sales processes for business unit that integrates major technology solutions for Siemens USA. Lead sales executive for Siemens One overseeing all private sector business development and vertical markets.


Siemens Corporation, USA

Vice President Executive Relations, Office of the President

Facilitated executive level customer relationships; responsible for top-to-top business development activity within corporations and government agencies.

Career medium 03

Siemens Enterprise Networks:

Vice President / General Manager Eastern Area

Managed an organization of 500+ employees and was responsible for greater than 50% of the division’s direct sales revenue and customer base. Business unit provided telecommunications applications and converged solutions to a wide variety of industries such as healthcare, higher education, finance and utilities in addition to general businesses.


Siemens Business Communicatons, An IBM Company

Director, New England Sales Region

Successfully led sales organizations and shared P&L responsibility. Career was distinguished by achieving and exceeding financial results and by piloting sales transformation initiatives. Recognized for sales performance, vision, leadership and re-engineering. Consistently ranked among top managers/ branches/ regions.

Career medium 05


National Account Sales Manager, Telecommunications Unit

Rutgers Graduate Business School

MBA, Marketing/Management

Montclair State University