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Chris Wile

Chris Wile

Director of Marketing, Advertising and Communications

Isaco International Corp.

Miami/Fort Lauderdale Area, us

Highly knowledgeable, innovative, and results oriented Marketing, Advertising, and Communications Professional of 25 years. Proven strengths in creating and driving successful business initiatives. Valued ability to lead cross-functional teams, steward multi-million dollar projects and business units. Strategic business devel...

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Isaco International Corp.

Director of Marketing, Advertising and Communications

Brand Development of in-house and licensed brands. Develop and execute Marketing, Advertising, and Communications strategies.
-Website Creative Director, directed photoshoots for company's imagery across brands. As well as driving traffic to websites for sales growth- doubled the business in under 6 months- and maintained double digit sales volume increases month-after-month for 1.5 years.
-Managed packaging and retail Point Of Sale initiatives across brands.
-Media buying & planning of National and Regional advertising campaigns- print, digital, added value opportunities, and negotiations.
-Directly worked within Senior Management team on sales and product, from creation to consumer.
-Responsible for Public Relations and Social Media initiatives- strategy and execution.
-Provide market research analytic reporting and presenting the consumer marketplace for men's underwear, sleepwear, lounge wear, and hosiery businesses throughout the United States, Canada, and PR.
-Championed blue chip initiatives on consumer targeting, especially for the Latin and LGBTQ markets.
-Fiscally responsible for all of the position's budgets.
-Trade show planning and execution.