Isaco International Corp.
Director of Marketing, Advertising and Communications
May 2015 — Present
Brand Development of in-house and licensed brands. Develop and execute Marketing, Advertising, and Communications strategies.
-Website Creative Director, directed photoshoots for company's imagery across brands. As well as driving traffic to websites for sales growth- doubled the business in under 6 months- and maintained double digit sales volume increases month-after-month for 1.5 years.
-Managed packaging and retail Point Of Sale initiatives across brands.
-Media buying & planning of National and Regional advertising campaigns- print, digital, added value opportunities, and negotiations.
-Directly worked within Senior Management team on sales and product, from creation to consumer.
-Responsible for Public Relations and Social Media initiatives- strategy and execution.
-Provide market research analytic reporting and presenting the consumer marketplace for men's underwear, sleepwear, lounge wear, and hosiery businesses throughout the United States, Canada, and PR.
-Championed blue chip initiatives on consumer targeting, especially for the Latin and LGBTQ markets.
-Fiscally responsible for all of the position's budgets.
-Trade show planning and execution.