Messe Frankfurt North America
March 2010 — Present
Planning, defining, designing, implementing, and managing mission critical . Adobe CQ5 and various other Web application environments hosted on CQ5 server platforms.
Negotiate client contracts resulting in overall savings of 20-25% per trade show both online and print advertising placements
Create new and further develop digital revenue streams such as sponsored web advertisements to increase the companies overall profit margin.
Show ROI to potential sponsors through in-depth web tracking and analytical reports.
Propose and implement system enhancements that will improve the performance and reliability of systems, website usability and functionality
Design, publish html and manage the e-card marketing campaign for over 20 international trade shows
Produce in-depth monthly mailing reports of email marketing campaign metrics to track success of marketing activities
Act as the liaison between Messe Frankfurt and Silverpop (e-mail software provider) in regards to all contract negotiations, inquiries or concerns.
Monitor, analyze, and report on Web site traffic and downloads
Coding, testing, and debugging web content in Adobe CQ5, PHP, ASP, and CSS. Monitoring websites, web-based applications and other programs and databases to identify process and programming inefficiencies and recommending improvements.
Developing and maintaining databases and designing customized reports.
Designing, developing and maintaining multiple websites and web-based applications, including the organization’s website and intranet site. This includes developing advanced web content with strong functionality and optimization.
Develop and implement a strategy for web development and search engine optimization as well as working with end users to gather information and user requirements to create specification documentation.