Chris Paynter

Nielsen Mobile is the largest provider of consumer research data to the mobile and telecommunications industry. Since 1998, mobile industry leaders have relied on Nielsen Mobile data to make confident consumer marketing, competitive strategy, and resource allocation decisions. Nielsen Mobile has earned a reputation for high-quality syndicated research, complete independence, and a commitment to helping clients put our research into action. Today, Nielsen Mobile serves clients from across the convergence marketplace - mobile and wired service providers, retailers, content providers, and device manufacturers.

The Nielsen Ratings are coupled with detailed analysis of consumer viewing behavior and demographic information. Which members of a household are watching which shows? And which programs do they all watch together? Which family characteristics, such as pet ownership, income and education correlate with viewing choices? This depth of knowledge allows clients to refine their campaigns based on demographics, day-part and audience composition

Electronic metering technology is at the heart of the Nielsen ratings process. Our tools capture not only what channel is being watched, but also who is watching and when, including “time-shifted” viewing.

Nielsen’s TV families represent a cross-section of representative homes throughout the U.S. Their viewing is measured by our TV meters and Local People Meters which capture information on what’s being viewed and when and, in the major U.S. markets, specifically who and how many are watching. Additionally, we collect more than two million paper diaries from across the country each year during “sweeps.”