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Chien-Wen Tong

Chien-Wen Tong







We are a digital agency with 1200+ employees around the world. We solve problems and grow businesses using intelligent collaboration, creativity, and innovation. Our full-service capabilities include research and analytics, strategy and planning, creative, user experience, technology and project management. Brands come to us for our people and approach. They stay with us because we deliver results.

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MBA Fellow


Senior Account Planner

Responsible for the brand and communications strategy for confectionery brands including Kit Kat and Wonka in the UK, hotel brands in the IHG portfolio, including Holiday Inn, and the online UK bank first direct, part of the HSBC group.

Tapped by CNBC as an industry expert on various broadcast panel discussions.

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Regional Director, Mobile & Digital Projects in EMEA

Mobile evangelist with MEC clients and MEC network. Responsible for the development of mobile capabilities, knowledge, and services within MEC across EMEA.

Collaborate and build partnerships across MEC teams, EMEA markets and external partners (GroupM, WPP, media owners, mobile specialists).

Worked with global clients such as CHANEL and Michelin to develop their digital and mobile strategies.



Experience Planner

Developed digital and through-the-line marketing strategies for FTSE 100 companies. Clients included Unilever, Dove, Barclays, British Airways

Procter & Gamble

Assistant Brand Manager - Hair Care

MBA Summer Internship


External Consultant

Paid consulting project during MBA


Strategic Marketing Manager

Managed portfolio of over 25 clients and $12M annual revenue

Positioned relationship with 5th largest client in company for 20-30% growth

WX Design

Associate, Branding and Design Strategy

Developed brand positioning and visual identity system for new speciality retailer in China

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Gap Inc.

Sr. Analyst / Distribution Planner

Managed ~$10 million in cost inventory per week for US market, covering 880 stores.

Responsible for the P&L of 3 departments in Women’s division.

Reinvented core business processes of Gap Inc as part of an internal strategy team.

Researched, analysed, and modelled projected impact of new processes on Gap brand

Led roll-out of major corporate localisation initiative: successful implementation resulted in $70 million of annual gross margin benefit for Gap Inc. Awarded recognition and bonus by executive vice-president for successfully leading the implementation for Old Navy


London Business School


Stanford University

B.S., Product Design Engineering