Director of Merchandising
• Spearheaded the new discipline of Merchandising at FLOR, by assessing needs of the business as a new multi-channel retailer and implementing strategic and visual merchandising initiatives to grow the brand.
• Created a new vocabulary of seasonal launches, supported by:
o New Design and Product Development partnerships to create seasonal assortments.
o Implementation of company-wide timelines, creating a cohesive launch plan.
o Conception and execution of a visual merchandising strategy across stores, web, and catalog to effectively present effective product themes.
o Guidance of Marketing and Creative teams to implement seasonal story through photography, design, and copy via catalogs, online content (FLOR.com, email, social), PR, and Service training.
• Answered FLOR’s need to shift product to 100% recycled content, by:
o Structuring a markdown strategy, selling through 20% of FLOR’s old assortment, enabling the turn over of key programs and launch of new core and seasonal collections.
o Establishing a tiered pricing strategy to reach new customers at opening and luxe price points, with all new products earning 5-10 more gross margin points.