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Cherilyn Peng

Cherilyn Peng

M.S. Integrated Marketing Communications, Northwestern University

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PlayMG Corp.

Graduate Intern

• Segmented target users and optimized CRM strategies to maximize conversion rate and monetization
• Designed a customer database architecture that integrated operational and marketing data

Career medium 01
Career
Career medium 02

Market Probe/Richard Day Research

Market Research Assistant

• Investigated consumer insight in financial services industry through quantitative survey projects
• Managed big data analysis with SPSS syntax programming and cross-tabulations
• Interpreted statistical reports and created info-graphics to visualize data

Career

The Ohio State University

Graduate Research Associate

• Modeled a consumer decision-making framework to resolve hospitality management issues (two first-author publications to peer-reviewed journals and conferences)
• Supervised lab work and graded assignments for Hospitality Management class

Career medium 01
Career
Career medium 02

Concord Hospitality Enterprises

Management Training Intern at the Courtyard by Marriott

• Assisted Director of Sales in filing sales contracts and launching customer surveys
• Managed customer service activities including guest accommodations and complaint resolutions

Career

Hilton Worldwide

Sales & Marketing Intern at Hilton Sanya Resort & Spa

• Assisted Director of Sales & Marketing with occupancy forecasting and client database building
• Promoted hotel conference facilities to corporate clients and travel agents

Career medium 06
Career

Tian Rong Art Training Center

Flute Instructor

Instructed grade school band

Northwestern University

M.S., Integrated Marketing Communications

The Ohio State University

M.S., Consumer Sciences

Wuhan University

B.A., International Economics and Trade