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Chelsea Larsson

Chelsea Larsson

Content Marketing Manager

Zendesk

San Francisco Bay Area

Full-spectrum content strategist. 6+ years writing and illustrating in B2B and B2C communications. My passion is translating complex technical information into engaging user-centric copy, graphics and brand stories. For a small portfolio of my work: https://chelsealarsson.contently.com/

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Zendesk

Content Marketing Manager

For Zendesk, I manage strategic content campaigns across our various sites, products, and brands. My work involves collaborating with Field Marketing, Product Marketing, UX, and Brand teams. It's awesome and I love what I do.

My experience in content strategy helps Zendesk:
- maintain a consistent brand voice across email, web pages, sales materials, and blog posts
- generate leads through strategic content marketing
- design web experiences our users will love
- increase brand loyalty by delivering relevant content
- launch new brands

My background in design comes in handy when:
- designing infographics
- creating micrographics for social media
- strategizing UX journeys
- creating presentations for internal and external corporate communication

My writing skills get leaned on to:
- interviewing thought leaders and artists like Starlee Kine of Mystery Show and Jeff Greenspan
- ghost write for PR
- write blog posts that speak to Zendesk's multiple audiences
- write branded web copy for the Zendesk site
- edit and publish customer education content on Zendesk's blog and resource pages including the Tips of the Week series

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