•Blogging/writing • Music • Documentaries • Pop culture • Feminism/gender studies • LGBT studies • Gaming culture • Wine/beer tasting • Acting/Theatre • Travel • Fashion • The creation of brand worlds and personas • Bingo nights at local bars
The Tempest Ladies
Long Island City, NY
I am passionate about strategic thinking and business insights that define brands and merge the digital world with the physical world. I aim to understand why people behave the way they do by studying qualitative and quantitative research. I am a curious storyteller driven to simplify problems, develop insights, and explore t...
“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game,...
Looking for entry level, internship, and freelance positions in the following areas-- Account Planning, Digital Strategy, Business Development, Social Media Strategy, Community Management, Brand Channel/Context Management, and Creative Assistant roles. I believe in bringing strategic insight, creativity, and a ROI based mind-set to every positio...
University of Oregon Libraries
Special Collections Student Assistant
October 2010 — October 2012
Problem-- The Special Collections department at the University’s main library needed to be digitized and branded in a way that students would know the usefulness of the department. My goal was to assist in the archival and digitization of these collections while also researching ways to reach out to students. Other duties included blogging, social media strategy, catalog design, organization of digitized projects, and metadata entry/cross reference.
Allen Hall Advertising
September 2010 — August 2012
Began work as a client facing Account Manager working with a community theatre on social media strategy and target audience research. Became an Account Planner working on problem-solving, research, insight development, strategy, and business dev. for various local clients.
January 2012 — June 2012
Created a digital marketing campaign to encourage Heineken users to recycle their used containers. Developed research design and analysis, insights, strategy, and creative concepts including a brand focused IPhone app. Selected as a Heineken USA PSA Challenge Winner.
Branding Research Assistant
April 2012 — April 2012
Problem-- A non-profit AIDS relief org. in Seattle, WA had no clear brand voice or presence after a recent merger. My goal as a research asst. was to conduct qualitative interviews from which insights would be pulled to create a coherent and meaningful brand story.
Acupuncture for the People
June 2011 — November 2011
Immersed myself in the health care world from a traditional Chinese medicine perspective. Learned how Western medicine practices and acupuncture philosophies can be merged together to create cohesive care for patients from all walks of life.
Edinburgh Festival Fringe Society
January 2010 — August 2010
Managed, organized, and planned an all female production of Shakespeare’s The Tempest for Edinburgh’s annual Fringe Festival. Created a “How to Take Your Show to the Fringe” guide and pitched the value of independent theatre companies to help win funding for this production.
University of Oregon
B.A. in Advertising, Public Relations, Advertising, and Applied Communication
Bachelor of Fine Arts (BFA), Stage Management