Oakland Museum of California
June 2015 — Present
Manage multi-channel advertising strategies and marketing campaigns for OMCA’s institutional brand, special exhibitions, store, and event rentals program in order to increase brand awareness; exceed attendance projections; attract first-time visitors; drive paid ticket sales; and meet aggressive revenue goals.
• Strategic Partnerships: Cultivate local and national partnerships for promotions, events marketing, and sponsorships focusing on new customer acquisition and community engagement.
• Social Media & Content: Lead social media strategy—including content strategy, video and photography asset production, and integrated SEO tactics—to enhance brand presence and increase followers across social channels.
• Event Rentals Campaign: Launched OMCA’s event rentals marketing campaign in July 2017. Scope of campaign launch included development of advertising strategy and planning, leading photoshoots in over 20 rental space to build comprehensive photography portfolio, overseeing creative development of sales collateral, and media buying.
• Project Management: Lead cross-departmental teams with collaborative workflows and approvals involving internal and external stakeholders, including the Museum's advertising agency.