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Charlotte Chipperfield

Charlotte Chipperfield

Freelance Digital Marketing Manager

Consultant

Sausalito , CA

I am a Digital Marketing Professional based in the San Francisco Bay Area. With over eight years of experience in email marketing, social media, brand development and entrepreneurship, I have a proven ability to create and execute marketing campaigns and digital initiatives.

Message
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"To understand the heart and mind of a person, look not at what he has already achieved but at what he aspires to."
Interests

Building communities, working hard and meeting amazing people along the way.

Is a place I can't wait to get to each morning. I work with dedicated co-workers who are as driven as I am but also have a sense of humor. MY dream job is a place where I feel like I'm contributing to something larger than just company goals. Free espresso coffee would also be a dream.
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Consultant

Freelance Digital Marketing Manager

Canihan Family Cellars:
•Drive creative concepts for delivering social strategies resulting in over 204% increase in engagement
•Increase traffic to website with targeted email campaigns with open rates as high as 75% with increased CTR by 25%

Krak Design Firm:
•Develop and manage daily social media calendar and community management
•Increased engagement by 400% across all social media platforms
•Assist with email marketing campaigns for client acquisition

Katrina Kehl, Broker
•Write and distribute content including monthly newsletters and blog posts
•Create social media calendar and execute daily
•Manage Google Adwords PPC campaign to optimize website traffic increasing by over 300%
•Create marketing promotional materials using Photoshop for local print ads
•Maximized SEO by updating all content and ALT Text on website

Joseph Jewell Wines
•Plan, maintain, and update editorial calendar for email marketing and social media campaigns
•Manage all website updates and content including blog creation
•Analyze Facebook Insights for geo-targeting and targeted ads
•1-3 monthly email campaigns resulting on average 35% open rates

Ousterhout Wines
•Create and execute social media calendar for Facebook, Twitter, Pinterest and Instagram
•Manage all website updates, vendor relations and eCommerce platform
•1-3 monthly email campaigns resulting on average 30% open rates and $1,000 in sales

F. Teldeschi Wines:
•Implement and developed email marketing service platform
•Increasing sales by 130% with launch of new website and monthly email blasts
•1-2 monthly email designs, content creation, photo editing, and execution
•Manage website redesign and worked closing with programmer

Lisa Clark, Real Estate Professional:
•Establish brand identity for website and social media platforms
•Building and implementing new ESP and campaigns
•Create and execute social media content calendar with an increase of 200% engagement
•Monitor and analyze Google Analytics for website traffic

Career

Global Wine Company

Marketing and Social Media Specialist

•Strategized, created and implement social media campaigns for 5 international brands having increased overall customer engagement by 400% through the use of strategic targeting defined by keywords, demographic and location
•Managed client accounts and relationships to create marketing initiatives and regional promotions resulting in a 150% sales growth
•Developed and executed weekly email marketing campaigns
•Partner with the Design Team to develop ads, emails and other marketing collateral
•Established budget for sponsored posts and ads
•Tracked the effectiveness and success of online initiatives through internal CRM and Google Analytics
•Clients include: Williams-Sonoma, Michael Mina, Food & Wine, New York Times, and The Washington Post

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Career
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Domiane Serene Winery; Buena Vista Winery; Chateau Montelena Winery; Mount Eden Vineyards

Hospitality Manager | Winery Experience

•Responsible for driving DTC sales through daily tastings and event execution
•Manage the day-to-day operations to drive strong sales and wine club memberships and assist with private events and tastings
•Recognized as a result driven employee delivering top sales
•Managed 1-10 direct reports of tasting room associates
•Executed event, VIP private tastings and wine club members
•Developed marketing and sales strategies
•Developed and oversaw the implementation of tactical social media strategies

Career

University of Oregon

BA, International Business and French

Western Culinary Institute

Court of Master Sommeliers

Certificate, Introductory Course with Court of Master Sommeliers