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Chanelle White

Chanelle White

Lead Shopify Developer / Ecommerce Strategist



I create stunning, high-converting Shopify stores for handmade brands. My clients experience more than a great-looking online store – they benefit from a tailored e-commerce system that generates on-going leads and sales.




"Web design is less about looks and more about strategy." -Chanelle White


Lead Shopify Developer / Ecommerce Strategist

- Develop and manage e-commerce stores for handmade brands using Shopify, responsive design, and conversion strategies.

- Execute custom development projects, specializing in Photoshop to frontend features, theme modifications, browser manipulation, and cross-browser compatibility. Workflow tools include: HTML. Liquid, CSS, Slate, jQuery, JSON, Git

- Develop code for Shopify static/dynamic sections, CSS animation, and alternate page/product templates with conditional rules as well as other custom features.

- Implement sales funnel design, lead capture and conversion tactics to create unique marketing systems.

- Coordinate with distributed team members to apply graphics, copy, video and other website elements.


Move The Crowd

WordPress Developer / Designer

- Perform regular WP core updates, plugin management, and resolve script conflicts to ensure website is running smoothly.

- Design and execute new elements for landing pages and email marketing using Photoshop, InfusionSoft, HTML, CSS, jQuery and PHP.

- Collaborate with a distributed, remote marketing team to set campaign and conversion goals. Track website performance and improve optimization to ensure deliverables are met.



Web Designer / WordPress Blueprint

Rowan University

B.A. Communications Radio/TV/Film