April 2013 — Present
Design team leader • User experience design lead • User advocate, leveraging user research methodologies and techniques to identify who our users are, and how to build products that meets their needs.
Role and responsibilities:
• Lead the customer-centric vision, strategy, and execution of the user experience design
• Advocate a vision for new interaction models designed for simplicity and discoverability to meet the needs of our user base.
• Work closely with Product Managers and Senior Management to align the product development strategy with target audience needs, brand positioning, revenue goals, and team resources
• Define and manage the user research plan and incorporate findings into the design process