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Cesaley Sparks

Cesaley Sparks

Account Executive

Edelman

Austin, Texas Area

Account Executive at Edelman

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Edelman

Account Executive

March 2016 — Present

Edelman

Assistant Account Executive

January 2014 — Present

Promoted from my internship to handle responsibilities for consumer clients including DigitalGlobe, Majesty Outdoors, Shell, Texas PTA and Texas Tourism. Led a campaign from a traditional media standpoint and garnered more than 281 million impressions - including an exclusive I secured with the Wall Street Journal- delivered weekly monitoring and trend reports to clients and conducted media outreach and secured placements in top-tier publications such as USA Today, TIME, New York Times and NBC News, interacted weekly with clients, identified and reached out to influencers for various social campaigns, provided recommendations and handled logistics for media attendees for client activations at US Grand Prix and assisted in the planning and execution of a national product launch.