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Cecelia Crow

Cecelia Crow

Executive Director of Marketing

Hollins University

Roanoke, Virginia Area, us

Cecelia Crow is an award-winning marketing and branding leader with a decade of progressive experience in higher education and 15 years in marketing agency consulting for a variety of industries (international OEM manufacturing and software systems, regional healthcare, economic development, professional services, retail, med...

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Hollins University

Executive Director of Marketing

Leading the marketing and communications team and strategy that supports Hollins’ multifaceted student-recruitment needs; editor of Hollins magazine (the university's quarterly alumnae magazine), and overseeing the development and effectiveness of the university’s brand strategy, public and media relations, website, graphic design, and social media platforms. Collaborating with and supporting the offices of Undergraduate Admission, Graduate Programs, Alumnae Relations, Institutional Advancement, and Athletics in marketing the university. Spearheading a new identity system for Athletics and implementing a new licensing and trademarks policy. Supervising full staff of marketing, public relations, and web professionals.

Good advice on "leading up" in your organization, if necessary.

It's tempting to complain about a bad boss, but you have more power to offer constructive criticism than you think, suggests one leadership expert.

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CCrow Brand Marketing

Owner and President

CCrow Brand Marketing is a full-service marketing and brand consultancy based on smart ideas and achieving results. Strategy, integration, and bringing together the right creative talent weave together to help clients bring life to their goals. The consultancy specializes in day-long brand development workshops, strategic marketing planning, and "marketing director for hire" capabilities. Current/past clients include higher education (liberal arts private institutions); economic development organizations; healthcare; international software; professional services; and international business-to-business.