Executive Director of Marketing
November 2016 — Present
Leading the marketing and communications team and strategy that supports Hollins’ multifaceted student-recruitment needs; editor of Hollins magazine (the university's quarterly alumnae magazine), and overseeing the development and effectiveness of the university’s brand strategy, public and media relations, website, graphic design, and social media platforms. Collaborating with and supporting the offices of Undergraduate Admission, Graduate Programs, Alumnae Relations, Institutional Advancement, and Athletics in marketing the university. Spearheading a new identity system for Athletics and implementing a new licensing and trademarks policy. Supervising full staff of marketing, public relations, and web professionals.