December 2015 — Present
• Assist in development and implementation of corporate brand strategy to communicate consistently and support company goals and sales initiatives.
• Project manage the execution of communication plans to successfully support sales strategies and initiatives on time and within budget.
• CRM subject matter expert who provides general user support and training to the sales teams including contact management, digital marketing campaigns, and lead generation.
• Coordinate functions such as marketing collateral management, social media updates, lead management and trade show support.
• Provide creative and design support for advertisements and customer-specific materials.
• Maintain current information on our website by providing copy and infographics, etc.
• Draft written communications such as newsletter stories, product updates, new business announcements, customer communications, press releases and talking points
• Perform basic secondary market research