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Catie Farrow

Catie Farrow

Product Marketing Specialist

Achievers

San Francisco, CA

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Achievers

Product Marketing Specialist

Focused on understanding Achievers position in the market, analyzing the market to identify market needs and pain points, developing sales enablement tools, and driving product themes and messaging to effectively position the brand as the leader in the marketplace.

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Career
Career medium 05

Under Armour, Inc.

Communications Coordinator

Tell the brand’s innovation story creatively through various external and internal vehicles, elevating the Under Armour brand and positioning UA as the performance brand in the fitness and fashion industries as a member of a small, dynamic team.

Successfully develop branded media events, editor/influencer engagement platforms, and external communications to build relationships and encourage placement of UA products and stories, building awareness of the brand and strengthening the brand message globally.

Career

Under Armour, Inc.

Communications Rookie

Supported the Under Armour Communications Team as part of highly competitive UA Rookie Program consisting of individual and team projects, as well as ownership of Team-based initiatives. Highlights include leadership position in two summer-long competitive groups focusing on social media strategy and content-building.

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Career

The Johns Hopkins University

BA, Psychological and Brain Sciences, Entrepreneurship and Management

New York University

NA, Psychology, Sociology, Italian Language

Brien McMahon High School