September 2010 — June 2014
Lead the Medical Marketing and Social Media initiative within Schuler Shoes.
Created events, contests and posts centered around product, customer and company news utilizing social media channels such as Facebook, Twitter, Pinterest, Polyvore, blogging and more.
Blogged about shoes news, foot health, brands, the wellness community and the joys of shoe shopping.
Created and maintained partnerships with local medical and wellness clinics, hospitals and communities to help educate patients and customers on the importance of a healthy foundation and proper footwear. Built awareness of the Schuler Shoes Medical Marketing program through clinic visits, conferences, blogging, website copy, cross promotional activity, educational health and wellness pieces, blogging, and Facebook.
Researched, planned and participated in community wellness and medical events to bridge the gap between sore feet and proper footwear.