Creative Manager, Copy and Content
November 2012 — Present
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Produced proposals and performed all related functions, including: analyzing Requests for Proposals, writing original copy, editing copy, managing contributions, and maintaining boilerplate. Also conducted interviews and worked closely with experts to ensure a comprehensive and compliant response.
Created all marketing material for a new product launch that is on course to exceed sales goals. Developed content for datasheets, presentations, brochures, white papers, success stories, product descriptions, tradeshow collateral and press releases. Wrote online and print advertising. Consulted with sales team members and executive management to collect data and verity facts for the development and design of support materials and proposals.
Researched, wrote and edited promotional materials, including catalogs, advertisements, press packets, brochures and direct mail packages. Collaborated with and acted as liaison for external designers and marketing firms. Ensured that communication pieces College-wide are accurate and relay consistent messages. Assessed written project deadlines and developed production schedules. Managed internal and external review process for projects.
Researched, wrote and edited all marketing and public relations materials. Established and maintained relationships with the media. Compiled and maintained media databases. Acted as a liaison between authors and public relations firms.