Red Crayon Pty Ltd
Strategy & Development Director
August 2017 — Present
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After completing a Bachelor of Commerce (Marketing, Economics) in 2005, I have gained 12 years marketing, brand & communications experience through various contracts and permanent positions. In this time I have developed an in depth understanding of the marketing mix in various industries. I have proven successes in strategic...
Management and strategy of the marketing function for Australasia's largest Automotive Group, AHG's automotive dealerships including management of major national and domestic sponsorships, Melbourne Football Club and Melbourne United Basketball Club.
The design and implementation of marketing strategy for AHG in their 22 dealerships, including leading brands Jaguar, Land Rover, Toyota, Mazda and many more. End to end campaign management across multiple channels including TV, digital, radio, online, press and directly, also utilising the various sponsorships and partner relationships for traction.
Management and mentorship of a team of ten marketing coordinators including recruitment.
The development and integration of AHG marketing strategy into new acquisitions, improving process and ROI.
The management of sponsorships to build brand and achieve KPIs and ensure ROI is achieved and all opportunities to build brand are executed.
The implementation and management of a digital strategy, including new websites, Facebook (site management plus advertising), dealership apps and reputation management programme for each of AHG's dealerships respecting Corporate Identity and Manufacturer requirements.