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Catherine Joy

Catherine Joy

Marketing Manager

Google

San Francisco, CA

Message

18

Followers

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You have the same number of hours in a day as Beyonce
Skills
Social Media Content Marketing Digital Marketing Email Marketing SEO Market Research Inbound Marketing
Interests

meeting fellow go getters, learning new things, and listening to audiobooks.

One World Futbol Project

Social Media & Marketing Coordinator

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Freelance Social Media & Content Marketer

Social Media & Content Marketer For Hire

• Client: Marketing Automation; Revamped client’s blog with diverse array of blog content and increasing frequency of distribution
across social media and email marketing channels
• Client: Stealth Design Start-Up; Currently working with Founder in developing marketing collateral and content including pitch decks and blog posts

To learn more: catherinejlimcaco.com/portfolio

Career

OpenMarketing (Content Marketing + Inbound Marketing) Agency

Campaign Manager • Content Strategist • Social Media Marketer

OpenMarketing was an online content marketing + inbound marketing agency based in San Francisco that helped clients get found online, get more leads, and nurture them through the sales cycle. OpenMarketing was acquired by Bislr.

• Served as the Social Media Manager for education client and agency in charge of engaging with followers, monitoring competitors & potential leads, and developing special campaigns for Facebook, Pinterest, Twitter, and etc.
• Assisted CEO & Principal with onboarding new clients, new business proposals, and PowerPoint
presentations for marketing conferences (SESNY & Search Engine Watch Chicago)
• Researched and developed blogging programs for clients with editorial calendars, reaching out to
influencers in the community, and content syndication
• Led the development and execution of content marketing and inbound marketing projects including 5
infographics, 5 eBooks, 2 social media promotions, 3 motion graphics videos, 20+ landing pages, and 25+ email marketing campaigns
• Delivered internal and client-facing weekly and monthly reports, showcasing social media engagement (audience size changes, most shared posts, most clicked-on links), website traffic (new/unique visitors, avg. time spent, and bounce rates) and SEO efforts (keyword conversion, search engine rankings)

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Career
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Haas Undergraduate Blog

Senior Media Manager • Editor

• Pitched, landed and interviewed high-profile figures for articles: NBC Bay Area Anchor Diane Dwyer, New York Mets GM Sandy Alderson, and Doug Renert of Tandem Entrepreneurs
• Implemented the first set of email newsletter campaigns that reached over 250+ Haas undergraduate students and increased blog traffic.
• Oversaw a team of 4 writers and responsible for proofreading final drafts and approving all website content

Career

Comcast SportsNet Bay Area

Marketing & Digital Media Intern

A personal dream come true working alongside the Comcast Bay Area Network's Marketing and Digital media teams to provide support in public relations, social media and advertising areas.

• Utilized Platformic Web Content Management System, Avid Video Software, and Google Analytics for various marketing and web projects.
• Assisted Digital Sales Manager with acquiring advertising partners for upcoming web series with research, pitch ideas, and cold calling.
• Updated inventory management system for giveaways, including data input and stocking new items
• Completed event recaps recording turnout, time on-site, and giveaway inventory count in a timely manner
• Worked directly with Director of PR with launching press releases for new shows and researching PR opportunities for talent and network
• Developed a story pitch that garnered a front-page story for a Comcast SportsNet employee in the Marin Independent Journal.
• First intern to work across marketing, PR, sales, and digital media departments.

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VSCpr (Tech Public Relations)

Junior Media Consultant

An exemplar hands-on opportunity in public relations specialized in catapulting start-ups and mid-size technology companies to success.

• Designed over 10 press books and other marketing materials for clients to showcase media prominence with Adobe InDesign, Adobe Photoshop, and Adobe Illustrator.

Career

University of California, Berkeley - Walter A. Haas School of Business

Bachelor's of Science, Business Administration