April 2015 — Present
Lead team of seven in development and implementation of strategic communications; more than doubled business through organic growth by building long-lasting relationships with clients.
Develop crisis communications plans for clients in financial, transportation, utility, food and retail industries that enable them to communicate swiftly and effectively during crises to maintain confidence in stakeholders.
Develop strategic internal communications for global $8 billion company to effectively communicate company initiatives, increase year-over-year engagement scores among employees and develop company-wide diversity and inclusion program.
Raised Ivy League university’s profile at World Economic Forum (WEF) through message development, event planning and media outreach resulting in 22 top-tier, global interviews and more than 15 placements.
Launched and continue to lead Burson-Marsteller Advantage Women, a global offering focused on helping organizations close the gender gap and create opportunities for women.
Conduct vulnerability assessments in retail, insurance and utility industries by identifying and prioritizing reputational threats that companies may face leading to a “gap analysis” of existing crisis capabilities and best practices.
Conceptualized and executed live-streamed employee forum across U.S. on policing and race and external panel discussion, “At the Crossroads of Policing, Race and Media” to examine influence of news and social media on Americans’ perceptions about police interactions with African Americans and others; lead company Black Employee Resource Group.
Pursue and develop new business proposals and participate in pitches leading to significant opportunities.