Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Catharina Rijstenbil

Catharina Rijstenbil

Founder, Brand Entrepreneur & Global Marketing Consultant, Strategy Director

Brandactivist

Berlin, Germany

Brand Entrepreneur & Global Marketing Consultant, Strategy Director @ Brandactivist

Message

2

Followers

MENU ☰

Brandactivist

Founder, Brand Entrepreneur & Global Marketing Consultant, Strategy Director

Strategic & creative agency for brand consultancy. Ideas, brand strategy, creative concept development and campaign production.
Brands: Kroodle / AEGON, Floris van Bommel, Microsoft, Vodafone, Nokia, T-Mobile, Sony Mobile, Ibero Cruises, Opel, Volkswagen Group, Mini, Carlsberg Group, J├Ągermeister.

Career medium 04
Career
Career medium 05

Sony Mobile Communications

Global Marketing Communications Director

Marketing communication strategy, creative advertising platform building, global advertising, media planning, digital and social media strategy, consumer research and insight analytics and global management of brand and product campaigns.

Strategy and development of global brand campaign platform of Play Now, the first mobile streaming music service. Benchmark for the Sony rebranding.

Career

Sony Mobile Communications

European Sponsorship Manager MTV European Music Awards

Sponsorship strategy and activation in Europe B2C and B2B.
Created award winning sponsorship platform FanWalk to the MTV EMAs and successfully increased sponsorship revenue across all markets and throughout all marketing disciplines. Increased sales of the Sony Walkman product portfolio.
FanWalk is still alive as social media brand, by FanWalkers.

Career medium 04
Career
Career medium 03

Sony Mobile Communications

Brand Activation Manager, Western Europe

Initiated and implemented new communication department: Brand Activation (PR, Social Media & Digital).
Strategy, consumer insight and creative platform development.
Implementation KPI metrics system, increasing SOV in print, social media and digital.

Career

BSUR

Brand Team Director / International Account Director

Strategic planning and brand campaign development for fashion, technology and fmcg brands.
Brands: (a.o) Glamour, Wrangler, Ultje/Nutcompany, Imperial Tobacco/Davidoff, Britvic Fruitshoot, Turnover Fashion

Career medium 05
Career
Career medium 03

Zandbeek. The agency for engagement

Director of Marketing Public Relations

Development, recruitment and managing of new Marketing Public Relations department
Strategic Marketing PR consultancy and creative development for fashion, lifestyle and technology brands.
Brands: Sony Ericsson, Ericsson, Telfort, Helly Hansen, Value Retail Outlet Villages, Villa Pardoes, Hooghoudt.

Career

Zandbeek Communication Group

Senior Marketing Communication Consultant

Senior Marketing Communications Consultant at Zandbeek Group
Sony Ericsson, Ericsson, Pink Roccade, Telfort, Value Retail, Helly Hansen, Hooghoudt, DSM Chemelot, Mitsubishi Motors, Mercedes Benz.

Career medium 05
Career

Northwestern University - Kellogg School of Management

Marketing

Academy for Journalism and Public Relations

journalism and public relations